subject: Brand Building Strategies: 6 Tips To Establishing An Effective Brand [print this page] Producing a good brand can solidify your small business in your niche. It establishes you and your online business as a name that can be relied upon.
What Exactly Is a Brand?
When you observe the swoosh logo design, what does it make you think of? And how about Coca-Cola? You know the tagline, don't you ? And if we say "You're in good hands with -" you can most likely complete the sentence.
All of these demonstrate how an individual brand has affected not only society but also our conception of what these individual products should be. For example, when it comes to copying, people use the term "Xeroxed." The truth is, Xerox is a trademark name that has become interchangeable with the act of photocopying. When you want to blow your nose, you most often request a Kleenex, yet Kleenex is also just a brand name for tissue paper. How is that for brand success?
Building Your Brand
Who's to say that you won't become as large as Xerox someday? For any small business, you start in the same place-- forming your brand.
Here are 6 brand building strategies to help you put together brand success.
1) Be Real
It is important to be genuine with your clients. Any person can create a "smoke and mirrors" sales letter or campaign. You can guarantee the world and some will believe you. But, when you don't deliver, your reliability is shot. One way to be authentic is to put a face on your online business. Include your pic. Communicate clearly and in uncomplicated terms with your clients.
2) Adhere To Your Promises
If you promise something, make good on it. The problem with many companies is inferior client service. If you promise to send a verification e-mail after a purchase or an answer to an information request, then do so in the time promised.
3) Sell Your Goods and Services
Inspire customers to purchase by providing them a reason to make use of your product or service. Illustrate how their life will improve from having your product in it. Help the customer make an emotive connection to your product. Do not be nervous to sell your merchandise. If it is an useful product and will help customers in your niche, you need to inform them about it.
4) Marketing and Promote
Market your product in as many places as possible. When new products are released, do a news release. Promote it on your social networking websites. Do this with both your weblog and your web site. Build YouTube videos and podcasts about your and services to multiply the chatter. Do not forget offline advertising either.
5) Brand Steadiness
Be consistent with your brand. No matter what you determine that your brand will indicate, cling that. Use individuals and ideas that are in line with your brand to help define it for your audience. You will need to set up your brand building strategies at the beginning, along with what it is you are going to be known for. With this sound foundation ready you just continue to build on top of it.
6) Target Marketing
Target your customers. Once you know your brand, you have to connect with the people who "want" what you offer. Use keywords to draw your customers to you. Produce a list of possible key phrases that reflect your brand, advertise and promote according to those key phrases, then build a list of prospects from those promotions and continue to remain in contact with them.
What does your product exemplify? Take some time and design your brand. Then, market outstanding products that connect with your customers. If you do this on a regular basis you will come to find that with decent brand building strategies engaged, your products and services will sell themselves.
