subject: Factors To Consider For Building An Effective Direct Mail Printing Campaign [print this page] Congo! You have invested money and time in a digital printing campaign. Now it is the time to put it to work and derive benefits for your business. By leveraging the strengths of digital printing, you can reach out to incredible number of consumers in a meaningful manner. Now, you can do it in a little amount of time with a small investment, especially in the sphere of direct mail printing.
Direct printing takes benefits of 2- chief features of digital printing method that separates it from conventional printing- low set up costs and variable data printing. Low set up expenses mean you can plan a direct mail printing campaign that incorporates a wide array of structures, designs and styles to appeal to different targeted customers or market different services or products.
To start utilizing new digital printing tools in order to build an effective and influential direct mail printing campaign, here is what you must know:
Talk With Your Potential Customers:
Variable data printing facilitates you to personalize your message on a per-group, per-demographic or per-consumer basis, generating a much higher interest rate in targeted consumers. Given the choice between opening an envelope that says Dear Occupant and the one that addresses the client by his/her name, customers are more likely to read the latter.
Additionally, the extent up to which you can arm yourself with a more explicit data about your target market will likely determine the overall success of your direct mail campaign. Building distinct advertising motives for different market facilitates you to include elements that will more relatively appeal to individual consumers.
Advantages, Not Attributes:
Always keep in mind; the buyer is not at all interested in you or your interest, and they often are not initially interested in the service or product you are selling. Furthermore, attempts to sell off your service or goods based on the advantages or attributes it has over the competition may not be an ideal approach. As such, your direct mailing must focus on the advantages, emotional payoff or unbelievable results that your service or product offers.
Print on Demand:
With digital printing technique, you can print only what you require. With conventional print runs, it make more sense to overprint- to render more material than you require instead of ending up short. Now that you are digital, you no longer need to worry about not possessing enough material- printing more is as simple as pressing a button. This translates into considerable savings for your direct mail printing endeavour on both ink and print media.
Call to Action:
Many direct mailing endeavours fail because they do not precisely explain what the consumer needs to do next to avail the marvellous advantage you have laid in front of them. Ask your client directly to do a particular task that will render them with the result or advantage you have outlined. Including a self-addressed postcard and asking the customers to send back to you is an excellent means to initiate a dialogue with them.
