subject: Important Ppc Management Tools [print this page] PPC Management has many aspectsPPC Management has many aspects. The prime target can be getting more visitors to your site or it can also be making your product or brand visible on net. The goal can be achieved with effective planning that is combined with good execution. There are some very important PPC tools that can be used for making campaign more result oriented. Some tools that are used very often are as below:
Atlas Search:
This is a tool that efficiently optimizes PPC expense. It has one very exclusive property that allows the user to do rule based price bid. This bid is done for specific keywords, which in turn helps in meeting targets that were specified at the beginning. You can achieve great results with limited resources using Atlas search. One more advantage of this tool is that it is compatible to various search engines like Google, Yahoo, Search feed to name few.
BID Rank:
This tool is used mainly by people who have very limited budget or small team to work on PPC Campaign. Hence it is also said to be tools for desktops. Bid Rank works on a very simple principle of having a range of ranks for each keyword listing. It allows you to put a range of bid for a range of keyword ranks you get on specific search page. You can update desired ranks and frequency of keywords as and when required. The updation can be done from every 60 second to every day. This tool is also able to perform on various search engines. Google, Adwords, Yahoo, Brainfox, etc are some major search engines.
PPC Bid Max:
This is an important tool for keyword bid management and optimization. Some salient characteristics of this tool are
a.) It allows the user to build his own keyword list. This makes PPC management job simpler for individual planners.
b.) Managing keyword i.e. adding or changing keyword as and when required is possible with this tool.
c.) It automatically monitors your bids for the keywords specified by you. It even gives direction for keyword rates, that is, it should be moved upwards or decreased.
d.) It helps in putting your URL at major search engines by this making work quite clear for PPC managing person.
PPC Pro:
This tool makes monitoring your rank on desired keyword searches possible for even smaller teams. Its functioning is very simple. You need to just decide on keywords and decide on the rank you want for its search. The rankings can be decided for various search engines. It will update your bid as and when required to get desired rank for your link. This way entire process of regularly updating bids manually can be avoided.
You can use any of the tool mentioned above to run your PPC campaign efficiently. Your marketing strategy is an important thing in deciding what suits you best.
