subject: Ralph Lauren Perfume- The Scent Of Revenue [print this page] Ralph Lauren, with his organization science education and Army background, is something but the typical fashion designer. And when he opened a tie shop in 1967, with no fashion design expertise, he entered the world of style in a most unassuming manner. But he was soon preparing a collection of menswear to complement his ties, the Polo label and the tiny polo horseman insignia appeared, and the rest is style history.
The first Ralph Lauren women's collection was in high-end shops in 1971, and the preppy Hamptons appear was such a good results that it is now the basis for anything from sportswear and luggage to linens, location mats, and location rugs, garden and beach equipment, and paint.
By 1973 Ralph Lauren's talent was recognized sufficient that he was dressing Hollywood in The Excellent Gatsby, and later in Annie Hall, and his reputation for developing timeless clothes which will look great for decades, as an alternative of style fads, was cemented. And it was in 1978 that he began t introduce his collections of men's fragrances, beginning with the Polo, and later the Romance and Safari lines. The very first Ralph Lauren perfume, just identified as Lauren, also appeared in 1978.
Ralph Lauren Fragrances
Every Ralph Lauren perfume is made with a certain life style in thoughts, and each and every Ralph Lauren Perfume is designed with top quality as its correct essence. Lauren, with its flowery and woodsy blend of fragrances, was a daytime fragrance intended for the expanding number of skilled girls in the US to put on to the office. Ralph Lauren Perfume is now readily available beneath the Safari, Polo Sport, Style, Ralph Cool and Ralph Hot, Ralph Lauren Blue, Pure Turquoise, and new for 2007, the Ralph Rocks labels.
Ralph Lauren Ad Campaigns
The advertising for Ralph Lauren has been as distinctive as the fragrances themselves, with a tradition of giving in-depth glimpses into the lives of those girls who use the fragrances. Ralph Lauren has a definite idea of the ideal Ralph Lauren perfume for each and every various way of life, and the marketing may be his way of helping every woman pinpoint the Ralph Lauren perfume which will be fantastic for her.
The Ralph Lauren perfume collections are competitively priced, with costs ranging from $49.50 for Lauren up to $350.00 for Pure Turquoise. Quite a few of the Ralph Lauren perfumes are also marketed in mini-perfume sizes, priced at $12.95. The mini-perfume size is excellent for allowing a woman to sample diverse Ralph Lauren perfume fragrances till she can settle on the one particular which is "hers."
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