subject: Benefits Of Having Software In Sending Bulk Email [print this page] Bulk email software is designed for sending bulk email to a large number of recipients. When you are sending the same messages to a large number of people, you are calling that process as bulk email.
If all you want is sending newsletters or notifications about an event happening in your company to a large number of people, then you must have bulk email. Please don't mistake bulk email for spam, because you can find hundreds of situations when bulk email is appropriate.
Unsolicited and always unrelated to the interest of the recipients are the qualities of spam. Spam is all about any advertisements randomly sent to people. Compare with spam messages, bulk emails are only sent to those who want it. People subscribe to bulk email, and they expect to receive your messages that are of their interest.
Lets take a look of a free newsletter about simple steps on creating paper castles as a good example of bulk email. You have a free of charge website on making paper castles and offer a free subscription to an e-magazine on the subject to your website visitors. Your messages will be sent to your subscribers, and because they want it, they will read and enjoy them. You can regularly advertised related products in your newsletters. Let's say you do reviews of different glues in your newsletters, and offer an option to order them from your website.
You can also take the full advantage of bulk email software which can automate message delivery, subscription, unsubscription, bad address removal and can even personalize messages if all you want is sending bulk email. Using your regular email program for that is not a good idea, since doing so will require you add new subscribers to your address book, remove those who wish to unsubscribe, and remove peope with bad addresses MANUALLY. Once your email list grows to thousands of subscribers, you will not be able to handle it by hand with hundreds getting in and out everyday. That's simply not possible!
On the other hand, you won't even have to touch anything if you use bulk email software. And all you need to do is to compose and send your letters since your email list will be updated automatically when there are new changes.
You can have bulk email software for Mac OS X or bulk email software for Windows, depending on whether you use Mac or PC. I have two different software products at the same time since I am using both platforms.
On my Mac Book Pro laptop, I am using Mac Mass Mailer and on my Windows desktop, I am using Advanced Emailer. These mass email software solutions, in my opinion, are the best.
