subject: What Do The Best Corporate Websites Have In Common? [print this page] If you go to the websites of some of the top corporations in United States you will find that their websites are most likely good looking and clean. There are a lot of characteristics that they have in common and separate them from the rest. In other words, well be looking at what makes a good corporate website.
One thing you might notice is that the design is often clean and unobtrusive. They often showcase their latest product or technology and the layout of the website that is not directly related to the product is in a supporting role. They also keep the variety of colors to a minimum but also tend to have a variety of shades of particular colors. Having too much color clutter overwhelms the user and makes them tired. They often give up on finding relevant information if they can do without it, or spend the time looking for it while being mildly frustrated or annoyed.
Ease of navigation is another very important characteristic. I remember having to visit government websites to find various forms or information. The reason why I remember this is because it left such a negative remark on my mind that I often dread going to any government website now, even though a lot of them have been redesigned. I did end up finding what I needed but not without being frustrated first. They were like a maze, and I had to navigate it to find what I needed. When I could do without the form, I often just avoided visiting the site altogether and picked it up in person or somewhere else.
Last but not least top website designers, especially in the consumer industry have a lot of pizzazz to them. They are often flashy and they tend to leave the user impressed in some form or manner. This is very important as it psychologically associates a good feeling with a brand, idea, or name.
Top 10 online marketing firms are focusing on web design in action. They are crucial for establishing a corporate identity and a good brand that people like, and a strong determination on ROI. That doesnt mean that companies should be producing poor goods in lieu of a good marketing effort. A corporate Zen is the blend of good strategy, good marketing and most important of all, happy customers.
Back to the topic at hand, these are just some of the things that the best corporate websites share. Visit Skygate Media to get an idea of what a web agency can do in terms of producing quality web designs.
Skygate Media offering high end web design since 2005
