subject: Interesting Stories About The Celebrity Effect [print this page] At present, the celebrity effect has been completely applied. Even if we are not a shrewd person or a couch potato, we can forever find the use of the method in ads whenever we open the TV. It seems to be believed that the celebrity effect may possibly draw the people' notice to the products. And it is as well assumed that the folks may possibly be tempted by the famous person's saying and have a purchase of the products. Nevertheless, I often have qualm on the deed. Can celeb does great promotion to the goods in reality. When be alone and keep silent, I have found its root.
If we open the old record of the celebrity effect, we will be aware of its lengthy history. The subsequent are a number of narrations of the use of celebrity effect in the aged China. In the ancient epoch, a man had a horse for sale in the market. Nevertheless, scores of hours had passed and there was just not an individual coming to have an inquiry of the horse. The guy was spiritless due to the failure. When he was about to give up, an idea of taking advantage in the celebrity effect occurred to his mind. By the way, at that time, there was a professional on the judgement of horses. The chap came to the professional's home and had a negotiation with the expert. He promised to offer a large sum of money to the expert. And to have the exchange the professional should go to the market and walked around the horse with fastidious observation. In addition, when be about to leave, he should turn round his head and look at the horse once more. And the tactic turned out to be a success. A lot of people were attracted by the professional's deed and were about to pay money for the horse. And as a consequence, the guy was able to sell the horse in a pretty high price.
One more story is related with the eminent calligrapher, Wang Xizhi. On a certain day, the calligrapher was on his way to his friend. On the way he found a depressed woman with snow-white hair. After inquiry, he knew that she was with a bulk of paper fans in hand. And though many hours had passed, she just could not sell them out. The benevolent calligrapher decided to lend a hand the old woman. He borrowed the four treasures in study and began to write a few words on every paper fan. When all the work had been done, the old woman was told to charge a high price from any one who wanted to buy the paper fans. In the beginning, the woman was not so confident for the deed. But quickly she was flooded with joy for the paper fans were sold in a very speedy speed.
The above are only two instances in the application of celebrity effect. In actuality, there are scores of other instances on the situation. Through the instances I found the great power of celebrity effect. Judging from the two instances, I can get a hint of the manufacturers' zeal in exploiting the celebrity effect. And the cooperation between Nike and Michael Jordan even have stunned the entire globe.
