subject: Vehicle Wraps: A New Form Of Advertising For Small Businesses [print this page] Small businesses are always looking for a new way to boost sales and get their brands in the public eye. And that's what advertising is for. But what kind of advertising would work best for a small business with a limited budget looking for a way to get their name out to as many people as possible?
The most common methods are with T.V. commercials, radio commercials, print advertisements, and billboards. These are all viable and effective ways of marketing your business, if you have a lot of money to spend. For example, producing a television commercial can be extremely costly. You have to hire actors, rent a studio, hire a crew, pay for post production, pay for airtime on your chosen program, and more. At the same time, you're never assured that you'll reach the amount of people you want to. After all, most people ignore commercials or switch to a different channel when they come on. Radio commercials, print advertisements and billboards can be just as costly, and just as ineffective.
Now there's a new way for small businesses to get the most out of their money while still being able to achieve their marketing goals, and that's with vehicle wraps. A vehicle wrap or car signage Australia is a form of advertising where a vehicle or automobile is wrapped in vinyl, turning it into a mobile billboard. Thus, wherever the vehicle goes, your ad will be seen, unlike the more static traditional billboards. It can go to high traffic areas or travel along roads that get a lot of commuter traffic and reach your audience wherever they may be.
When it comes to traditional forms of advertising, you're dependent on the habits of your target audience. In a way, with vehicle wraps, you are still dependent on your audience. However, you have a little more control since you can "send" your mobile billboard to where your audience is. Also think about how much time people spend on the road, in their vehicles.
This is the exact thing that traditional billboards try to take advantage of. By placing billboards in high traffic areas, you can reach the optimal amount of people. But you'll need to place several billboards along strategic routes and spaced out around the city to be truly effective. With a car wrapped in your business' logo and location, you don't need several billboards. You only need one wrapped vehicle to travel around the city and get the same results for less money.
