subject: Is Telemarketing Still A Powerful Tool To Generate Tax Consulting Leads? [print this page] There are many tools that tax consulting companies can use in b2b lead generation and b2b appointment setting. Email marketing is one thing. They can send out bulk emails to targeted prospects without even spending a single cent. As long as the email ads are accurate and the design professional-looking, missives will reach the inboxes of prospective clients. Another medium is Search Engine Optimization and social media. These two uses link building activities and social networking to attract clients to the websites. For offline instruments, we have direct mail for mailing campaigns and broadcast programs such as TV and radio advertisements.
Among the methods utilized, telemarketing remains one of the favorites. Several companies vouch their money and time calling targeted prospects. They can fire thousands of phone calls daily and millions monthly. Within that time frame and with the high number of interactions, they can generate sales leads faster and more qualified than with the other tools. The direct communication with the potential clients can be considered as telemarketing's greatest asset. Apart from easily reaching the prospects, they can also receive immediate responses from the former. Thus, they will not be wasting time waiting for rejoinders whether the clients are interested or not at all. Need I say more?
However, the advent of Internet mediums such as email marketing, SEO, social media, or affiliate marketing has posed a question on the existence of phone marketing. Some have confessed that digital revolution will sink down cold-calling. After all, we are in a digital world and time. People are using the World Wide Web more often than chatting over the phone. And since making cold calls is difficult for the neophytes and those that lack the skills, online instruments are better alternatives. Now, the million dollar question is, Is telemarketing still a powerful tool to generate tax consulting leads? Let us try to decipher.
Costs. When it comes to the expenses, telemarketing is quite expensive when done in-house. However, outsourcing can solve the case. Seeking outside support allows tax firms to obtain tax leads at the minimum costs. There is avoidance of large cash disbursements on technology, employee benefits and other expenses. So, outsourced telemarketing remains a strong solution for low-cost lead generation campaigns.
Reach and response. As said earlier, phone marketing is consistent in easily reaching targeted prospects. Of course, this needs a clean list of business contact information. Another strength of this medium is the immediate responses the marketing people can generate. They do not need to wait for weeks and months waiting for mails to come back with rejoinders. Once they hold the prospects over the phone, they will get answers whether the potential customer is interested or not.
Making follow-ups. Relaying further information is very important in generating leads, and using the phone is undoubtedly good at it. When we hear a ringing phone, no one will leave it unanswered. So, to remind prospects of appointments, or to make some confirmations, telephone is very effective. Emails and direct mails can be ignored but not the sound of the phone's ringing tone.
Just because digital tools grab the spotlight does not mean that phone marketing is downright ineffective and useless. Little did you know that it can be the solution that can bring you the most success if you know how to manage a campaign. If you don't have the know-how, there are outbound call centers that are competent enough to fill your sales pipeline with warm leads. In addition, they also offer pay per appointment solution to keep the costs at the minimum. Obtain your tax consulting leads now through telemarketing.
