subject: Marketing Your Online Business For Beginners - 5 Tips [print this page] Marketing your online business requires due diligence and persistence. Inform yourself of the methods available. Dig deep to see which strategy you can afford. Some methods require money, some time. Decide which technique matches your situation.
The "X factor" in any online marketing campaign is persistence. Your consistent message programs people to respond. The first postcard mailing campaign or first 10 blog posts might not yield you millions but speaking your message over a period of weeks or months creates momentum which increases opt-ins and results in conversions.
The patient online entrepreneur wins.
Marketing Your Online Business
1 - Use Postcards
Postcards help a beginning internet entrepreneur to grow their business quickly. The method requires an initial investment but the returns are generally excellent. Send out a mass number of advertisements and gauge the response. Tweak your design, or frequency of mailings, to get the desired results.
Postcards offer those new to the online arena a completely hands-off, aggressive marketing tool.
2 - Plug in to a Lead Generator
Various lead generating tools operate off of a "set it, forget it" model, ideal for new online business people. Cash gifting - an online activity - or MLM, or a home business, all benefit from using an online lead generation system.
An initial investment is required to start generating leads. Your campaign runs on auto-pilot, an ideal situation for someone learning the online ropes.
3 - Blog
Running a Wordpress or Blogger blog helps you establish authority, generate leads and grow your online opportunity. Blogging makes you a go-to guy or gal. Provide value, help people solve problems and people interested in your offering join your team or buy your product.
Use keywords in each post to target your marketing campaign. Generate targeted traffic from day 1 to grow your business quickly. You can invest in a paid platform like Wordpress or use a free serve like blogger, whatever fits into your budget at the current time. Set up an opt-in form or link up to your squeeze page on your sidebar. Use 1 to 2 ads leading to your squeeze or sales page on your blog. Avoid the beginner mistake of overdoing which, using more than 2 adds, which causes readers to tune you out.
4 - Use Video
Video is an immensely powerful branding too. The medium helps you build a strong connection with your target audience. Beginners mistakenly shy away from the strategy, fearing they look silly on camera, or feeling uncomfortable with hearing their own voice.
Get over yourself. Pull out your camera and show people you are a living, breathing person, not some online persona, or words on a screen. Using video builds trust - yes, you are real, all of a sudden - which grows your online opportunity quickly.
5 - Employ Social Networking
Set up accounts on Facebook and Twitter. Using social networks helps you connect with your target market, building trust. People can scan your Facebook profile, to see what you have in common. Instant connection. More connections means more business growth.
Sharing value-packed tweets or Facebook status updates positions you as an authority in the cash gifting or online biz niche. Become a problem solver, people pay you to help solve their problems.
Marketing Your Online Business - Summary
Use postcards or plug in to a lead generating system to grow your business on auto-pilot. New internet entrepreneurs might plug in to save themselves time as they become acclimated to their online biz. Run a blog to provide value and establish yourself as an authority. Create videos to build your brand and develop trust. Use social networks to connect with your target market and share value.
Marketing your online business becomes easier as you stick to a core group of strategies and use each technique persistently.
