subject: Sms Gateway In India - Versatile And Affordable [print this page] All over the world, companies are curtailing their traditional marketing budgets. There are two reasons for this sudden change of strategy; high cost of traditional marketing avenues, where the return on investment is too low and the second reason; bulk SMS.
So what is bulk SMS? It is a cost effective marketing solution which is persuasive, friendly and easy to initiate. As a marketer you just need to buy SMS credits from the provider who will setup the required software on your computer or offer you a web based solution to send your marketing campaign to thousands of mobile phone customers all over the country. Bulk SMS is available in two distinct versions; critical route and promotional route. The latter allows you to send Cheap Bulk SMS.
On the other hand sensitive information such as bank transfer details, stock quotes, transaction details, insurance premium confirmation alerts are all sent through critical route. The advantage with this route is you can send messages, alerts to National DNC numbers which is not possible with promotional method.
SMS marketing has become a worldwide phenomenon. Its popularity will only increase with each passing day as the number of subscribers increase and people migrate from conventional handsets to smart phones. The impact of its popularity is also very much visible in India; which is one of the top three growing economies of the world. SMS Gateway in India has evolved quickly; much faster than the rest of the world. The reason is because of large number of mobile phone users, galloping growth and high percentage of young people.
There was a time when SMS was used just as a quick communication tool. This feature allowed friends, family and business associates to communicate in a discreet and efficient manner. But today, SMS is used for establishing businesses. That is not all. Sending SMS campaigns is achieved without the help of native devices. Marketers just need to have an internet connection; SMS credits and a web or PC dependant software are some of the other pre-requisites.
This platform uses SMS gateways to send messages. SMS gateways are provided by network operators to SMS providers.
As explained above, SMS or short message service is a way of communicating with individuals or groups for various reasons; informal chats, messages, passing crucial information or for marketing products and services. All the said tasks are typically accomplished with the help of SMS feature built into a mobile phone. But today, these tasks can also be accomplished with the help of SMS gateway software.
SMS Service utilizes SMS gateways; whether you use mobile devices or internet as the interface, these messages are send to SMSC which mange all incoming messages. If the receiving device is unavailable, its automatic feature queues up such messages to be sent later.
SMS services are flexible, versatile and affordable. It consists of several subsets also called SMS solutions. This includes bulk SMS, short code & long code SMS, multi-media messages etc.
