subject: Email Marketing: How To Market Effectively Without Spamming [print this page] Email marketing is one of the best and cost effective ways to market online, to expand popularity, awareness and to mark your online presence. Not to forget, it is also one of the fastest. With email marketing, you will be able to give people information about your website, your business, products, services and any promotional offers that you have, right in their inboxes.
You will find many a business owners complaining about their email marketing campaign not giving them the desired results and that they were being marked as a spam website. This happens when you work without a strategy and send emails to random people. Email marketing software is a very powerful tool which needs to be used with care and responsibility. Any business which uses this software to send out random emails will never get their desired results.
Using email marketing software to its full potential means you need to follow a few simple guide lines without which your email marketing software will not be able to bring you the desired feedback and results. If you are using your email marketing software just to send out offers and newsletters to random contacts, your result will never be anywhere closed to what you desire.
First thing that you need to avoid so that you are taken as a legit company and not some spam firm is to make sure your email that you are sending out looks formal and credible. Use your email marketing software to compose a message with your company corporate colors and logo. Many people are tempted to use fancy fonts but you should realize that not all fonts are supported on all computers so using a common font is recommended. A font which will be easy to read and will not be hard on the eyes. You should also keep in mind that not everyone is viewing their emails on computers. So, you have to take care of that as well.
A good way of not getting listed as spam would be to contact only those people who have showed interest. Focusing on them would be better instead of sending emails to people who are not even interested. Make sure you have an opt-out option in your list.
Brief to the point emails would be more effective rather long text messages. Email marketing software surely can do wonders for you provided it is used properly.
