subject: Winning Marketing Strategies For Real Estate Investing [print this page] Having a successful real estate investing business means you must reach a lot of people with your marketing. It is therefore necessary to devise a winning marketing strategy both online and offline so you reach as many people as possible.
This article explores a few simple marketing strategies that will get you closing more deals and putting more money in your pocket.
It is important to realize that no single marketing strategy should be employed exclusively alone. The most powerful marketing must be a combination of all your marketing strategies.
Online marketing strategies
Of course, the first thing you must get for your business is a good real estate investor website. All your leads should land here, and it plays several key roles in your real estate business:
a)It tells your story for you
b)It captures leads for you
c)It pre-screens and pre-negotiates deals for you
d)It builds buyers lists for you
e)It converts leads into closed deals through integrated marketing tools such as autoresponders
You can get a fully equipped real estate investor website ready for business within one hour.
With your website online, you can now employ marketing strategies that will keep those leads flowing in:
1)Search engine optimization
You are likely to attract more business when you rank highly in search results in the major search engines.
Most people start their search on the internet. It follows that if you have a top ranking, then you will attract more business.
Search engine optimization places your business higher in search results. The goal is to achieve a top or first position for the search terms you select.
The beauty of search engine optimization is that you can continue getting leads even for years with a one-time effort. This should form your first marketing strategy.
2)Press releases
Target prospects will contact you when you release topics of interest to the press.
Your phone will keep ringing as long as you can keep them coming. You are also likely to get the attention of local media, who can interview you as an expert in your field. You are likely to get a lot of business from this kind of exposure.
Similarly, articles on your blog on your website that are also syndicated to other places will increase your visibility. Your real estate investor website should be equipped for this.
3)Pay per click
This is not my most recommended method, but it can bring you leads quickly. To get a good return on your investment, you need to know what you are doing and optimize your ads well.
Offline marketing strategies
Your website address must always be included in your offline marketing.
1)Direct mail
This is by far the most powerful offline marketing strategy. The reason is that the leads you send out to are targeted and you are likely to get a high response.
The key targets in my business are people who own real estate and are in legal trouble. This includes people going through divorce, bankruptcy, liens, people who have inherited properties, burned landlords and so on.
Post cards and letters work well in direct mail and can bring you the bulk of your leads.
2)Bandit signs
If your city allows them, bandit signs can generate a lot of leads.
3)Radio and television, newspapers, brochures, flyers, and billboards
These can also bring you a lot of leads and can make part of your marketing strategies.
