subject: Learn About Optimizing Your Mobile Site For Seo [print this page] Looking to set up your mobile site for SEO purposes? Well, there are many cheaper and easier solutions available. However, lets discuss something thats truly optimized and brings in traffic from mobile searchers.
1. Making it Mobile, Genuinely:
First, find out what your target audience is expecting from your mobile site and why? Use the AdWords keyword tool to discover the mobile volumes and desktop volumes for keywords searched for finding your products and services, and then find the mobile percent of total volume. Now you know what your target audience expects from your mobile site and serve them better.
Apart from that, there is no need to put all your content from the desktop website. Most of the SEO companies in India would prefer to highlight those areas that are most relevant to the mobile user experience. The mobile site must also have a lot of text or keywords on the page to help search engines understand and return relevant search results searched by prospective clients or customers.
2. Use Content Optimized for Mobile:
You must host your mobile web pages at m.domain.com subdomain or /m subfolder. Reformat pages from your desktop website as per your mobile site and can keep the URL same as desktop site. You can also add canonical tags to pass the link equity back to desktop pages.
3. Redirect with Perfection:
Set up proper redirects for your mobile website. Let Googlebot index your desktop site content and Googlebot mobile and smartphone Googlebot index your feature phone and Smartphone site respectively. Top companies offering SEO services in India suggest that.
If you have a tablet site then serve it to your tablet searchers as currently there is no tablet Googlebot to receive your tablet site. In case you dont have a tablet site, serve your desktop site content. Make sure, you dont use any flash as iPad or some other tablets dont support Flash.
4. Using Images is Essential:
In future, we may be optimizing for a literal pair of Google Goggles, with an overlay that searches for more information on the things around us. It would mostly analyze images and compare them to Googles image and Google Goggles image database. So, ensure better SEO by optimizing images for mobile searchers.
5. Keep Analyzing & Optimizing:
Analyze your mobile sites performance by using web analytics and stay optimized. Make sure your mobile site has good mobile content, it redirects appropriately and images are optimized for best results.
