subject: How To Encourage Your Visitors To Return To Your Website Over And Over Again [print this page] A large number inexperienced Internet marketers make the mistake of not trying to get their web users to return to their web sites. If you can avoid this simple mistake, you will make a lot more money than other marketers. You will make more cash because you will get more traffic than your competitors. You have repeat users. They dont. So how can you get web users to return to your site over and over again?
One simple answer: You have to find ways and means to make your web site useful to them. Here is how.
Useful content. - Try to publish fresh content on your site on a regular basis. Never keep them waiting for too long. Most marketers find that publishing new content twice per week works just fine. Never just publish any content. Make sure that you post content that is valuable. Are you addressing an important problem that your readers are facing? Do you have the solution? What are your recommendations? In time to come, your readers will learn to recognize the quality of your work and they will return to your site for more content - even if you dont invite them back.
Use an email list to invite readers back. - You can use an autoresponder like Aweber, which is a paid solution. Alternatively, you can use a free solution like Feedburner. This is a free service provided by Google. Subscribers who sign up to your feed will automatically receive an email when you publish a new article. This is a great way to get repeat users.
Develop useful tools. - When you have useful tools on your site, web users will return to use those tools. For example, if you are in the weight loss niche, you can setup a calorie calculator. Better still, setup a tracker so that your users can track their own progress. If you are in the website owner niche, develop link popularity tools. As long as the tools are useful, users will bookmark your sites and return to use those tools.
Build a brand. - If people dont remember your domain name, they won't return to your site. If you have an usual to remember domain name, there will be a higher chance that your web users will remember the URL and return to your site. So it's up to you to build up a powerful brand name. Repeat the domain name multiple times on the web site - in the logo, in the header, in the content, and of course, in the footer. When sending out emails, make sure you mention your domain names. All communications should contain your domain name. That will make it easier for others to remember the name. Over time, if you check your web stats, your percentage of direct traffic will increase.
Run contests. - This is a great way to get users to return. They will come back to see if they have won. Of course, this method requires a small upfront investment as you need to give away prizes. If you dont want to spend any money, looking for sponsors.
