subject: How To Succeed At Small Business Internet Marketing [print this page] Many small business marketing consultants -- and in particular online marketing consultants -- say traditional marketing methods such as direct mail and print advertising are now no longer effective, and the internet is where businesses should be placing their resources. This is just another way of saying, small business internet marketing is the only avenue worth pursuing.
And although it isn't true the internet has entirely taken over in regards to effective marketing -- direct mail and magazine advertising still have a lot to offer -- there's no doubt the internet can not be ignored by any business which wants to put itself at the top of its market. This applies to both large and small businesses, although small business internet marketing can be especially effective on a local level where competition is not so strong.
Many people think of websites when they think about web marketing, and for them getting people to visit a website and purchase something is the best method to follow. This model is a large part of online business, but one of the most effective types of internet marketing is email marketing, and to do this there's no need to build a website at all. It's definitely one of the most profitable internet marketing techniques, because using email is a very cost-effective way to contact customers and prospects, and is also a great way to send a sales message which often results in a high percentage of sales. There is a need to acquire the email addresses before you can do any actual marketing, but overall the costs are low. Of all the various internet marketing tips, this is definitely one to take note of.
It is also worthwhile looking at online advertising in order to promote a small business online. This can include Facebook advertising and banner advertising on other websites, although by far the most popular internet advertising platform is Google Adwords. The good thing about using Adwords as part of a website marketing strategy is how quickly it can bring in business. That said, the advertising campaigns do have to be created correctly -- and inspected regularly -- to make sure the campaigns are actually getting a return on investment.
Finally, search engine marketing (SEO) is yet another valuable small business internet marketing approach. Essentially, using SEO means ensuring the website shows up in the top positions on page one for specific search terms. Using an SEO marketing company can be a good method to achieve this. It is essential you make sure the firm has a good success record before you hire them, and that the company can build your website correctly and promote it effectively. There are many internet marketing consultants who don't have the experience necessary to create extra business for their clients, while many providers of search marketing services have no actual record of success.
In the last analysis, the best thing to do is put a few internet marketing techniques -- including email -- into practice and pay as much as you can afford to hire the best consultant for your needs.
