subject: The Effects Of Facebook Actions On Seo, According To Internet Marketing Expert Josh Hoopes [print this page] CrazyNet Marketing founder and Internet Marketing expert Josh Hoopes examines the effect of the recently launched Facebook Actions on SEO, which provides for additional call-to-actions on various posts as opposed to the usual "likes" which most FB users have been accustomed to, and comes after other new features such as Open Graph and Timeline were also introduced by the popular social media giant several months back.
Because social networking sites are now regarded as credible authority when it comes to determining the relevance of certain topics, they have been incorporated into the page ranking algorithm of search engines, thus this new feature will surely have a spillover effect into SEO of websites one way or another.
Due to the fact that Facebook Actions allow users to cite specific products, shops, services, locations, etc., this carries some potential effects on how products and websites will plan their SEO activities due to the added significance that have been placed upon the social networking sites by search engines, and their ability to spread actions and opinions across their vast network of users.
An FB user's status which is posted to their wall will automatically invite friends to comment, share or provide related links to the posted status, which could mention names of shops or products and specific brands. Friends to whom the post was sent out to within the poster's network, may even get piqued enough so as to pay the shop mentioned in the post an actual visit, or find their website online out of curiosity stemming from the original posted status.
Suffice to say, this will throw a significant amount of attention on the shop or brand cited on the post, which could either drive them to seize the opportunity and take their business even further, or they could also become a bust if they would be unable to substantiate the hype created by the post. In a bizarre twist of fate, the same platform which could catapult a brand or shop to bigger things as a result of being mentioned in social media sites, may also be the same platform which can take them down.
Nevertheless, Josh Hoopes says that following are some of the potential effects of Facebook Actions on Search Engine Optimization:
A heavy interaction that's created for a specific product is tantamount to a huge boost in relevance for the product itself, especially if the website has also been mentioned in the interactions or the original post. Search engines have already realized the significance being placed on opinions that emanate from these social media sites that they had to recognize them and include them in the calculation for their ranking system.
Boost in traffic by creating a direct route to your website. This is mostly provided by the original post which usually includes a direct route to the website of the product or brand being mentioned. Once the readers are funneled to their website, the company concerned can then take advantage of the opportunity by creatively configuring their landing pages to create deeper interactions and call-to-actions from the users as much as possible.
According to SEO expert Josh Hoopes, other SEO initiatives may also be introduced at this point such as utilizing the relevant keyword, or revising the meta descriptions and meta tags in order to maximize the visit.
