subject: Harvesting Customer Information For Effective Sms Marketing [print this page] Mobile engagement platforms such as SMS and smart phone applications have acted as catalysts to the growth of businesses of all types and sizes; especially mobile SMS marketing, which has grown to become a cost-effective tool to communicate with target audiences and gather user information. Since mobile marketing strategies allow easy tracking of end results, it has proven to be a smart investment.
Most importantly, we believe that SMS marketing allows brands to disseminate personalized and direct messages to target audiences. Considering the nature of Short Messaging Systems, there are more chances that your message with will be noticed by the user as against those sent through alternate means like emails and print communications.
Instilling Trust amongst Audiences
It is important for a brand to instil trust in the minds of the target audience for the successful implementation of a mobile marketing strategy. We help clients effectively combine the benefits of interesting messages, high-end technology and public trust to deliver relevant SMS strategies to meet business objectives.
Gathering Audience Information
Harvesting client information is much more challenging that one can imagine. We aid our clients in developing foolproof plans that help accumulating relevant customer information through direct and indirect means.
1.Our indirect strategies typically involve the initial gathering of contact information for administrative purposes such as tracking online orders, confirmation of appointments etc. However, if you intend to use this information for promotional purposes, we strongly recommend you acquire customer permission before doing so.
2.Directly acquiring contact information from your target audience encompasses having your customers volunteer to receive SMSs on promotional offers, new product launches and other marketing initiatives. Though this is slightly more challenging route, you can expect higher conversion rates they will be customers with genuine interest.
It is one thing to acquire user contact information; it is another to maintain the strength of your database. It is our job to help clients create relevant and interesting information, which encourages customer loyalty and a call to action. Additionally, it is important that you do not exploit any mobile engagement platform and abide by the local or country specific telecommunication norms.
