subject: How To Use You Tube To Market Your Local Business Online [print this page] Ever since its founding in 2005, YouTube has been one of the most popular forms of online entertainment, with its multitude of music videos from all periods, TV shows, and shows put together by users themselves. But the value that YouTube poses to its users goes far beyond the entertainment sphere. It can also be a channel through which business people can market themselves and attract potential customers. Of course there are other such video sites, but as YouTube is one of the most commonly used, it should be used as a starting point; and the focus of this article will be the use of YouTube videos to market your local business online.
There are a number of important guidelines to be met when you put your video advertisement together. The first consideration is the quality of the camera you use, and this rules out the use of point and shoot cameras.
Second, your marketing video should be short and to the point. That means avoid using jargon or grammatically incorrect language. TV advertisements generally last for less than a minute. With video advertisements, this requirement is not so stringent, since users can watch them again and again at will; however, the brevity factor should still be a major consideration. If the video is to last more than ten minutes, then you should break it down into several shorter videos.
You should have a list of all the points to be covered in your video, and try to stay focused on them throughout. Also, when finished covering one point, pause for a moment before moving on to the next one, so that viewers will have time to digest what has previously been said. Dress in formal clothing. The setting in which the ad will be shot should have as little decoration as possible, as such can distract from the videos message. If possible, use a plain wall, away from windows (where the glare can cause interference) as your background.
Take full advantage of Microsoft PowerPoint it can be used to put forth points that are otherwise difficult to convey.
