subject: Mobile Advertising - Best Marketing Tool For Your Business [print this page] Nowadays mobile advertising platform has become best medium of marketing and advertising for small to large companies. Smaller business owners are normally excited about the scenario of mobile advertising because this advertising medium allows business to reach many people all the time for only small part of normal advertising methods costs. Using this latest mobile advertising platform it is possible for users to advertise and market their business, products and services on a local scale. Other than this there are hardly other methods of marketing and advertising that allow a business owner to reach many people with small monetary investment.
Mobile advertising provides many benefits to the users. Mobile advertising platform offers high retention rates, high exposure rates, businesses can send messages that are constantly reinforced and the messages are targeted in the way you want. For example, you can send messages that are lessened down to people who only have mobile phones registered in zip code. The accuracy offered through mobile advertising solutions allows for marketing and advertising control for mobile marketing campaigns. Majority of traditional marketing and advertising methods cannot offer the similar ability to target particular audiences as efficiently as mobile advertising can do and also they cost much higher.
Advertising methods like newspaper advertising, stationary billboards, etc cannot offer the publicity that this particular platform can offer. Other advertising modes like television advertising, newspaper ads, radio coverage, billboards, magazine coverage and mobile advertisements have different price tags associated with them. For example, per every thousand half-page newspaper advertisements one will pay around 1000rupees or more. For every thousand mobile advertisements one will pay around 50 rupees. Thus you may find a huge/vast price difference between mobile advertising methods and other traditional advertising methods which are even harder to believe.
Though mobile advertising is new it grows in popularity, sophistication and its effectiveness. Mobile advertising solutions can be of great advantageous to your company's marketing and advertising campaigns like other internet advertising methods. Mobile advertising solutions are very important support for online marketing strategy and with many companies you will get high-impact and robust solutions including display and search advertising.With Microsoft advertising it drives along with quality results to advertisers by combining audience approachconnected across gaming, mobile, PC.These include MSN Mobile, Bing for mobile, Windows Live Messenger, MSNBC, Wonder wall, Fox Sports, Windows Live Hotmail, etc.
Few out of many benefits of mobile advertising solutions:
* Focus on providing the right audience at the right time which enhance advertisers to target by operating system, carrier, device, geography, demographically-salient content verticals and day part mix
* Analytics tools and Campaign Management allow advertisers to monitor, measure, analyze and optimize their campaigns in real time for the best results
* Account management with support from strategic consultants, who can guide brands or agencies in setting up a campaign and managing it through to delivery of the objectives
Be it promotion of mobile content, games, videos or movie related campaigns; the rush of mobile advertising these days has made this medium very hard to ignore. Soon the exhortation in the advertising industry will be 'Mobile'.
