subject: Five Factors You Need To Work On While Hiring An Outbound Telemarketing Firm [print this page] Outbound telemarketing outsourcing firms can make fulfilling the marketing and sales target of the businesses much easier. How? Given the changed market scenario these firms focus more on qualified lead generation than on closing sales deals, the latter remains important nonetheless.
Ultimately the sales leads have to be converted to paying customers if the business has to benefit from the outsourced marketing endeavors. Again it is a fact that not all the leads gathered can be qualified and not all the qualified leads can be converted. The leads that do not get converted cannot really be considered as a waste of the resources. This is because they add to the business database.
While your business contemplates telemarketing outsourcing to improve the sales performance and to augment the revenue earning potentials, the decision making authorities have to have knowledge on the five most crucial points. It is on the in-house business personnel to play the role of the guide even if an outsourced firm is appointed for planning and executing the outbound telemarketing campaigns. Let us highlight these five points so that the concerned business authorities and the outsourced firms direct necessary attention to these areas.
No one better than the business employees themselves know exactly which section of the demography should form the ideal target audience base for their products or services. For instance, if your business manufactures baby products it is a stay at home mom or a working mother whom the marketing personnel should approach. Clearly the target audience can be categorized.
And it is natural that the appealing features for these two categories of the target are also going to vary. For instance, for the working mothers any product lets say baby food that can be prepared quickly and nutritious at the same time is going to appeal the most. In case of the stay at home moms, time is not that crucial a factor. In this case it is the nutritive qualities that the marketers need to focus more on. How to approach? The telemarketer knows it better.
Again it is necessary to find out what the requirements of the targets are. The need as we say vary from group to group or individual to individual.
Keeping in mind out earlier example of the working and the stay at home moms, the time to approach the two should also vary. In case of the stay at home mothers, they can be called during the day time. As far as the other section is concerned finding out a proper time to approach them often turns out to be critical. Day time they are busy with their office works, evening they look forward to spend quality time with the family and the kid. So here in the expert telemarketers have to make their experience count by figuring out the right timing.
It is necessary to figure out the financial status of the target. Is the target audience has the financial strength to afford the goods or services your business intends to sell?
