subject: Telemarketing Training [print this page] Businesses frequently hire call centers to provide handle their telemarketing services for them. They believe that by investing in telemarketing outsourcing their operation costs will decrease and this is true. Telemarketing answering services provided by call centers are very efficient and at the same time can be availed at lower costs.
What can make telemarketing so efficient is the training that is provided by call centers. Effective telemarketing training should teach telemarketing agents to provide the following:
When making cold calls, if the purpose of the call is known in advance telemarketing agents will be able to communicate the right message in subtle, subconscious ways. They will be more confident and everyone knows that confidence wins mindshare, which is what sales is all about.
One of the best kept secrets of telemarketing is to know your script. Preparation time should be allotted before each cold call. Call centers that are hired by businesses for telemarketing outsourcing spend a lot of time preparing the most effective telemarketing scripts. Cold calling is a numbers game and the only way to turn the numbers in your favor is to be prepared. Confidence in purpose and control of message to be delivered shows the prospective client that the telemarketing agent is a professional and that their product or service is of value.
Efficient telemarketing scripts have proven to increase the efficiency of telemarketing answering services in making actual sales.
Even if the message is welcome, telemarketing is definitely an interruption to what a prospect was doing before they answered the call. Showing them that their time as well as the telemarketing agents time is respected will in turn impress the prospect.
During the call, it's important to make the prospect feel like they're the most important person in the world to the telemarketing agents. Taking the time to really understand their needs and matching sales pitch to the issues they face will be useful in closing sales.
Prospects are used to the sales pitch. In fact they've all-but become immune to it. When such calls are made, grabbing their attention with power words that provoke interest, and then trying to get them talking about themselves is a good way to make the conversation flow.
When providing telemarketing answering services, agents must always be taught to put on a positive and friendly front. Prospects do not have to listen to agents and will not if these agents are not enigmatic and engaging. A calm and confident manner will yield far better results, and success will breed further success.
Telemarketing can feel like an uphill struggle sometimes, and it can make agents want to give up. By inculcating perseverance, they will learn more about what appeals to customers, and be able to hone their technique to improve results.
When finishing a call, suggesting a time to get back in touch is mandatory. And one must make sure they call them back. Calls will be more welcome if call backs are made on the time agreed.
When closing the deal consider what is needed to secure the order i.e. a visit in person or a signed order form.
Too many telemarketers lose opportunities by not leaving messages for their prospects via voice messaging systems. Because a call back is wanted, the telemarketing agents name and number must be left. Next state a compelling reason why the telemarketing agent is calling and an even more compelling reason for them to call you back must be stated. Project confidence but don't sound slick. Finally the telemarketing agents name and number must be left again they didn't get it.
