subject: All About Promotional Press Release Writing [print this page] For success in any business good publicity is indispensable. One of the best methods of getting good publicity is press release writing. Benefit of it is that it can do everything from announcing new ventures to highlighting achievements and providing vital information about any enterprise, product or services and are often used as source of information by the media people.
How the Press Release Writing Can Help in Business Promotion
When written effectively, press release writing can help in business promotion in multiple ways.
(a)It can change the views of the people about something promoting the business effectively;
(b)Press release can draw the attention of the media towards the business; and
(c)While it gives all the information about any upcoming event, it has to be eye catching as well as newsworthy.
How to Write Most Effective Press Release to Get the Desired Goal
A few factors have to be taken care of for writing the most effective press release to achieve the desired goal.
(a)Contents should be written in 3rd person only;
(b)It should be short and represent valid points only;
(c)Ideal size of the press release should be one page though at times depending on the situation it could be extended to more than one page;
(d)Press release writing should be done with complete proof reading so that there is no mistake and especially there should be no grammatical and spelling errors; and
(e)Always avoid industry jargons and flowery expressions as well as self exaggeration.
Other Aspects of Promotional Press Release Writing That You Should Know
Some other important aspects of promotional press release writing are as follows.
(a)Ideal size of the press release would be in the range of 400-800 words;
(b)Ideas should be properly expressed without being too descriptive; and
(c)While sizes would vary from one press release to another, the smaller press releases are always better appreciated by the journalists and media people receiving them.
It Has to be An Announcement and Not Any Literary Masterpiece
Always remember that press release writing is about announcement of new products, services, developments, inventions, and policy matters that would affect the consumers. It is not a literary masterpiece and needs to be simple, fluent, and crisp in the message without becoming too verbal or ornamental.
Appropriate Choice of Words are Vital in Promotional Press Release Writing
If you use the appropriate words in your press release writing it will make better and greater impact on the reader. Contents should be highly focused on the topic and its core and use of words like shall. will and does would be very good as they make the writing definite without vagueness.
You can include the contact information in the end paragraph or somewhere after the first paragraph in the content. But placing it before the lead statement would be the ideal for promotional press release writing.
