subject: Promoting Your Business Through E-newsletter Writing [print this page] If you are an entrepreneur involved in online business then you must be adopting various methods for promoting your business effectively. E-newsletter writing could be one of the most effective ways of promoting your business online. If you can master the art, your business online can take a jumpstart in terms of customer attracting and profit.
What is Special About the e-Newsletter Writing for Business Promotion
Before you proceed further, you may like to know what is special about e-newsletter writing for business promotion. For this you will have to understand various aspects of e-newsletter.
(a)Basically e-newsletter are like email messages;
(b)Only difference is that they are messages contained within an email and not an attachment;
(c)Attachments are only useful with small groups but when you plan to grow up they will not serve the purpose effectively; and
(d)Numerous benefits can be derived through effective and qualitative e-newsletter writing.
Major Benefits of e-Newsletter Writing That You Cannot Afford to Ignore
Some major benefits of e-newsletter writing that you cannot afford to ignore as online entrepreneur are
(a)Message is immediately visible since it is incorporated in the body of the email and not as an attachment to it;
(b)Readers are not confronted with troublesome downloads as well as clicking on attachments that many readers will not like as they fear virus infections; and
(c)You can get valuable links from other sites whereas the e-newsletter itself may contain valuable links to other parts of your website and help promote the product and services that you are dealing with.
Some Other Benefits of e-Newsletter Writing for Business Promotion
In addition to the above, there are some other benefits of e-newsletter writing for business promotion.
(a)When you use links in the e-newsletter writing you will also avoid problems of making it excessively long and boring for the readers;
(b)Readers are often unwilling to read lengthy text. Hence providing links to useful contents on your website will help them avoid reading for long time or downloading long contents and instead find out what they really want to read;
(c)A good number of readers will prefer to get the newsletter via email instead of any other manner especially for space constraints in receiving hard copies; and
(d)It is one of the most inexpensive yet effective methods of creating communication with your readers and contacts.
Cost Saving Aspects of e-Newsletter Writing is a Great Advantage
One of the greatest advantages of e-newsletter writing is its cost saving aspect.
(a)Both production and mailing costs are zero in this case;
(b)Even when an email service provider is used, the monthly cost is nominal; and
(c)In contrast the regular mail service is much more expensive.
Best part of it is that while reader responses can be tracked using e-newsletter writing effectively, it also relieves you of the stress of meeting a number of internal deadlines like the deadline set by printers and publishers.
