subject: Email Marketing Vs Newsletter - Effectiveness And Advantages [print this page] There are literally hundreds of ways to reach a probable audience in today's world. There are the old ways - newsletter - and the new ways - email marketing. Which of these should you choose? Or should it even be an either-or type of thing? To solution this question, you need to start by focusing on the type of business that you are in, and whether or not your clients or customers need a strong technology base. A little industries need yet to move everything internet, or if they have, they're still so entrenched in the old ways that they are unsure of whether or not they should proceed with a more progressive approach. Here's a little hint when it comes to business: the winners always innovate. That means you should try to catch out ahead of others in your industry whenever you can. Do things that aren't being done yet. Take risks that others are too unsure of to take for themselves. But do so with calculated effort leaning on the support of a business plan to catch there.
In short, you need to be into email marketing right now, even if your customers aren't in to email. Print will inevitably be a thing of the past, at least as far as business is concerned. If you need a popular newsletter today, then you should continue to cater to people willing to read it. But at the same time, you need to be developing an email list, because people eventually give in to the technologies of their day. And if you catch out ahead of things now by setting up your newsletter in an electronic form and emailing that to their inboxes, then you are well ahead of the game. When they do catch ready to make the transition, you won't be starting from square one.
Besides, most people today at least need email anyway, so it shouldn't be hard getting an address. Once you do, make sure you dont start spamming with a message every day or even every week. Your responses will be better received among the people they are going to if you allow time to pass between the installments.
Email marketing's effectiveness is inevitable, and its benefits are as well. With email marketing, your program will automatically store emails into your contacts list. You can organize these lists into groups, and you never need to wonder if you got everyone with a distribution ever again. Furthermore, you save on the stamps and supplies needed to develop a newsletter.
In short, you should be taking care of your clients or customers now, but you should also be building an infrastructure that will take care of them in the future.
