subject: Oracle Siebel Platform - On Demand Crm Software [print this page] Many businesses have come to appreciate the importance of CRM (Customer Relationship Management) in retaining and recruiting new customers. However, tracking, updating and keeping the high volume of customer records that are needed to implement effective CRM has always proved to be a challenge. This is what led various software companies to develop new software systems with tracking features and improved CRM capabilities. Competition among software companies have made the price of these CRM applications to drop drastically. Today, even small businesses can afford these systems.
Currently, the CRM market is dominated by five major players. In fact, they control 50% of the market. These are Oracle, Siebel, SAP, People Soft, and Telemation, which is a relative newcomer into the market. Other players control the other half of the market led my Microsoft. The entry of Microsoft into the CRM business is expected to shake the market.
Since the mid-1990s Oracle has been a leader in the CRM market. However, they first built a solid customer base in 1880's. Their first leading CRM solution came into spotlight in 1990, under Tom Siebel. The company marketed this CRM system aggressively to small and medium businesses. Unfortunately, they could not make significant headway in the market, and they soon found themselves in real financial problems. It is only around five years later that they were able to pick themselves up. Since then, they have continued to be a leading force in the enterprise market place for CRM with the Oracle Customer Data Management System.
In January 31, 2006, Oracle acquired Siebel. The company then introduced Oracle CRM on Demand solution. This product had previously been named Siebel on Demand. This product has been very popular with many businesses especially call centers. However, some critics portend that it is weak in many respects. Some of the most unique features include its business analytics capabilities and user interface.
If you would like to implement this relatively effective customer service module in your business, you need to contract a Siebel consultant. You can get a good Siebel consultant on the internet, who can take you through the ropes of integrating this CRM system into your businesses. You should particularly avoid pre-recorded webinars and distance learning courses as a substitute for online Siebel consulting. These tools can only be used to complement the online assistance that you are going to get from a Siebel consultant.
One of the strengths of Oracle's Siebel on Demand CRM system is that the company has a great future and you can always expect more improved SaaS solutions. Small companies in this business may not survive for long, and they will leave businesses that are using their systems in the cold. This CRM system is also very flexible and it can be hosted on-premise or as a hosted delivery. It has proved to be a useful tool for providing sales management advice to company's sales employees. Additionally, at a retail price of around $70, it is very affordable. Make use of a Siebel consultant to learn more about this CRM solution, and also get to implement it in your business.
