subject: Most Important Word In Business Brochure Writing [print this page] Writing brochure is one of the best ways of communicating with the prospective buyers on any product or services offered. However, use of right words is very important for the purpose. It would be good for anyone to learn about the words that are most important in business brochure writing.
One Word That Makes All The Differences in Business Brochure Writing
There is one word that direct marketers know absolutely well and it is repeatedly used with very good and measurable results. The word is none other than the magnetic you; three simple letters that have huge prospect grabbing capabilities.
It is the Power of Attraction of the Word That Is Important
Power of attraction of the word is the important factor that needs to be taken into consideration while choosing the word for writing brochure for business.
Why the Word You Is Important for Brochure Writing
Why is the use of the word you so important in brochure writing?
(a)The word you automatically attracts the person that is reading the brochure;
(b)It has been proved by numerous marketers for countless years as use of the word gives effective results; and
(c)By writing the word you the writer ensures that the content is programmed to listen and to pay attention to it.
Popularity is More Psychological than for Other Reasons
Popularity of the word you is more psychological than physical. On the other hand many modern brochure writing do not conform to this simple rule of using the most important word in the writing of brochures for business. They mostly use the third person and in the process fail to attract the attention of the end viewers most of the times.
Power of Invitation is Worth More than All Others in Brochure Writing
Most important factor in selection of words in effective brochure writing for business promotion is the power of invitation in the word.
(a)Best characteristics of the word you is that it has an invitation like quality; and
(b)It is always better writing you are cordially invited than writing everyone is invited because the former gives a feeling of belonging which the later does not.
Friendly Contents Have The Best Chances of Success in Copywriting
In any type of copywriting including writing brochure, it is necessary remaining friendly all through which can keep the readers in good humor appreciating the contents provided to them.
Language Specific Distinction in the Meaning of the Word You
Even more than English, the friendliness and distinction of the word you is prominent in some other languages like Germany and a few others. In this particular language there is a formal version of the word that is used for business purposes mostly. In addition; there is an informal version as well to be used among friends. That is basic difference between ihr and du as they say.
Best thing about the use of the word of you is that it has great persuasive power and can immediately invoke the call to action in brochure writing.
