subject: To Mailing Address Cleansing Services Up Your Mailing [print this page] There are two ways to get your direct marketing is still as effective as possible have access to the right audience.
List Cleaning
There is never need to clean up your mailing list. British consumers and businesses are in a constant state of change and more opportunities for direct marketing messages through various suppression files are covered.
Approximately 3 out of 5 unchecked sales or marketing phone calls for consumers or businesses, a TPS registered number or CTP systems will be.
In addition, the particular customer's environment is constantly changing as people move and leave the house. 3,200,000 people move in the UK every year - every day above 7,000. Approximately 11% of the addresses are incorrectly sent per year. Plus the latest official figures show that 572 192 deaths registered in the United Kingdom in 2006 - it is both unethical and costly to continue mailing the deceased with your marketing message.
Mailing address of the consumer or business or consumer choice (MPS. service should be assessed against the district in meeting the obligations or the Corporate Telephone Preference Service meet companies (CTP. systems that are relevant to consumers Telephone Preference Service (TPS. and against a Czech.
Test Marketing
100 for the test group with a follow-up phone shortly after the post will ensure that your details are sent to relevant people, says sending.
Time consuming in the short term but long term your business save money and avoid wasting time and energy can take. Unless you are the owner of mailing lists, and is reflected in the cost of printing, direct mail may be a costly affair - if you get it wrong.
Use this chance to the value of your direct mail campaign to test. Business offers and can think of the power of your letter to be tested. The best way to a costly error on the main aspects of your direct mail campaign to avoid is tested before it enters your mailing letters to the postal system.
Survey
Make sure you invest in data cleansing and quality lists of the most respected sources. Never test the use of lists or purchases cheap poorly targeted databases to skimp.
Direct mail marketing for the first time often do not realize that your mailer, your target market. The audience to decide who will be the first step should be a mailing campaign. Once you have this information which you post your list, and the mail piece is specially tailored for this target group can make. Here are some important steps in making your existing account, taken from the mailing list.
Past customers, current customers and prospects, please. Analysis in a database, you have more information available, if, the number of names, addresses, telephone number, demographics, buying behavior, etc., can be tailored precisely an image that will lead to better target a direct mail campaign .
All current customers, past customers, and even names and addresses of potential customers in the future on the mailing list can get useful information.
