subject: Seo Services Tips - What Actually Is A Search Algorithm? What Is Its Operation? [print this page] Website owners and webmasters often need an SEO company peterborough services, and understanding what is a search algorithm is an important part of hiring the right provider. The aim with all SEO services is to help acquire more traffic for specific keywords with large query volumes. This is done by knowing what factors make an algorithm tick, and tweaking the site and its pages to make them more relevant.
Perhaps a simpler explanation for these algorithms might clarify things. The search engines use a combination of several different criteria to decide which pages in their index match a specific query or keyword. This algorithm then ranks the pages according to their relevance for the keyword, and the list of pages is presented to the user as search results.
For instance, many visitors who read this page come after typing in "SEO company" into a search engine. So how did this page end up near the top for this keyword? This is exactly the kind of work that ppc management experts get paid for. They know what content to put on a page, and add to it with offsite work that makes the algorithms think this page is more relevant than others for a chosen keyword.
The obvious question then is to know all the factors to consider, and the other things this SEO guy can do to make a page more relevant. Search engines keep their algorithms a secret and constantly work to make it better so that people won't abuse the formula. But a few of the factors are commonly known.
Keyword density is one such factor. The presence of the keyword in the title and URL make a difference, and the keyword also has to be found within the content of the page. Another important factor that makes the algorithms go nuts are the number and quality of the incoming links to a page.
Let's say a certain expert on a subject writes a new article with some unique and interesting content and puts it on a web page. A few industry insiders find out at first, and link to it from their blogs, social media accounts and their own web sites. Now a lot more people can find it and read it because of the links.
This web of incoming links pointing to unique content from a trusted source is one of the most important factors that algorithms seek when ranking pages for relevance. So when a site owner hires an SEO expert, content on existing pages gets modified and new pages are created to provide the unique keyword-focused content. After that, the SEO guy starts acquiring incoming links that lets the algorithm know there's useful content here that's attracting attention from other sites and blogs.
Granted this explanation is a bit simplistic, and the array of different SEO services and work required is enormous and quite complicated. Both on-site and off-site optimization is necessary to trigger the required steady flow of traffic for a list of high value keywords. But the things discussed above should provide a basic overview about what is a search algorithm, and why it was necessary to discuss this before signing up for services being offered by an SEO company.
