subject: Getting The Best Out Of Your Promotional Postcards [print this page] It seems that the Internet has taken up peoples lives. Within seconds we can already have access to thousands if not millions of information. But despite the modernity and ease provided by the Internet, it seems that people still dont know what information to believe when it comes to looking for the products or services they need. With competition getting fiercer and fiercer each day, the more important it is for business owners to get more creative with their marketing efforts. If they want to draw more people to their store, they have to get their creative juices working.
One of the best marketing materials still widely used and useful these days is the postcards. Well-crafted and cheap postcards are easy enough to produce these days. Your cards dont actually have to look expensive in order to look professional. Even with simple cards, you can already get your message across and drive traffic to your store. However, its crucial that you make your target audience actually interested in your offer. To do that, here are some tips worth knowing:
No sales pitch: Postcards dont have a lot of room to include a sales pitch. Its best if you use the limited space to convey the important features of your products or services and the benefits you offer. Focus more in gaining new customers rather than closing sales. What you put in your cards will greatly affect its effectiveness, so be sure to carefully consider your message and how you will maximize the space available.
Get a targeted mailing list: Mailing to everyone wont likely result in good sales. Its important that you get your cards delivered only to the right customers so you are guaranteed of positive response. Be sure to identify your target market first and determine their needs so you can effectively come up with a postcard that will get them interested in your business.
Keep your message direct to the point: Because of limited space, its crucial that you get your message delivered straight on. Keep it short and clear so you can easily attract peoples attention without bombarding them with too many messages. The moment people see your card on their mailbox, they should already have an idea on what you want to communicate to them.
Send them right on time: When you are using your folded postcards as an invitation to an event, make sure people receive the card ahead of time so they can squeeze in the event on their schedule. Also, avoid Mondays. This is the first working day of the week where most mails are received. If your postcard gets buried on large quantities of mail, you dont stand a chance of getting remembered. Its best if you mail your card in such a way that it will be received on lighter mail days such as Tuesday or Wednesday.
Think of your budget: Postcards dont require a lot of investment. You can print them even on a limited budget. Just keep your design and graphics simple so you can easily get your message delivered. Save the fancy and costly printing on other materials.
Following these simple pointers will help you get higher response rate without spending thousands of dollars. Remember that postcards are still effective these days. Dont hesitate to use them when promoting your business and you will be amazed with the results you attain.
