subject: News Flash - Life Is What You Make And Take Of It [print this page] NEWS FLASH Life is what you Make/Take of it!
At least thats how Brent White, founder and head designer, of the new Rock Hard treats clothing brand sees it. The designs in this clothing line, along with its tag line of, Work Hard, Play Hard in order to live the life you crave reflect Brents sentiments.
Visit www.rockhardtreats.com to take a look at the designs in this brands collection of t-shirts and sweat shirts and it quickly becomes apparent that Brent, along with the brand, isnt afraid of making a statement.
When asked how he came up with the concept of the brand as well as the name Rock Hard treats, Brent said, All my life Ive been considered, by my friends and family, to be a workaholic. However, I never saw it that way. Instead I simply viewed the manner in which I lived to be fun and rewarding, even though I was working 12 or 14 hour days, it simply didnt seem like work to me. I just looked at it as something I was doing because I had a passion for it and therefore it seemed more like play than work to me.
He went on to say, So two things occurred to me. First, whereas the majority of people considered the lifestyle I lived to be one that they saw as being hard, I viewed it as enjoyable, exhilarating and very rewarding. This lead to the idea of a line of clothing to celebrate others like myself, who both Work and Play Hard in order to live a life we crave. This obviously is where the Rock Hard part of the lines name came from. Secondly, it occurred to me that although there are numerous rewards (treats if you will) one receives when following their passion(s) in life, the greatest treat of all is living the life you crave. In my mind, this pulled together the concept of the real treat being the actual Working and Playing Hard; which made it easy to complete the brand name as being, Rock Hard treats.
And I feel that people who can relate to and get this brand know what Im talking about and those who dont, well, theyre the ones who look at someone who is busting their butt doing something, putting in the hours and fighting the good fight, and think to themselves, why would anyone make the choice to work at something so hard? Whereas, fans of this brand see it as doing something which they have a passion for and therefore their Work and Play become so intertwined that they no longer know one from the other and its simply a case of them living their life doing that which they love. So when others ask Why? as in Why would you take the risk? fans of this brand ask How? as in How can I simply exist?
And according to Brent it doesnt matter what the craving or passion is. Whether its mastering an extreme sport, launching a new business, rocking out as a rock star, or simply doing that thing which deep down in your heart you just know youre meant to be doing. Which is why fans of the Rock Hard treats brand embrace the word hard. To them, it means doing things in their life which to them are fun, challenging, exciting, and rewarding; and although at times, it may actually be hard, its okay because its a different kind of hard. To them its all simply part of living the life they crave; its a Rock Hard treat.
