subject: The Importance Of Promotional Products In Advertising [print this page] Giving away promotional products can be good for business. They make people more aware of your company and make those that receive them pretty happy. They are also great to make employees feel better about working where they do. You will want to think about a few things before you choose the items that you are going to use. It will make a difference on who will get it and how it is given away.
You can think of many promo items in several ways. Some could be considered samples while others more like trinkets. Trinkets can cover just about anything that you have customized for your business. You can have just about anything made to fit your business. If you sell wine then you could have customized wine keys. If you sell paper products you might like using your own company stapler to give to people.
Samples are great when you want shoppers to try new products that they can later buy. It is a great way to get people to try new food products. If you have tasted some cereal or cookies and you like it then it won't be such a big deal to pay 4 or 5 dollars for a box. The same goes for stuff like perfume and expensive hand crmes. It is loads easier to drop a bundle when you know about the product and that is what a sample does for you.
You need to pick what items need to be given away where too. That will make a big difference in how they are received. If you let people try something, they might want to immediately buy it. So use samples when things are available.
A good deal of thought should be given to this subject as some ideas seem very good only on the surface, such as giving IT people USB keys. Unfortunately, most IT staffers have a ton of USB keys and bargain basement trinket-class USB keys rarely interest them. Remember that promotional trinkets are only useful when they are used and valued, and this is also true when the same promotional products are offered to members of the staff as a show of gratitude or an attempt to improve morale.
