subject: Forget The Glue Go With The Trend Of Self Adhesive Labels [print this page] The 21st century is the age of brandingThe 21st century is the age of branding. In marketing terms, the definition of branding is the sum total of a companys value, including products, services, people, advertising, positioning and culture.
In the product branding, there is a term used which is called as Labeling.Labels form the first impressive identity of the product to the customers.
Labels have been used to identify items since the 1880s. There are digital labels, vinyl labels, and much more. Self-adhesive labels were invented in the 1930s and are very popular even now because of their unique ability to stick to an item.
Why Self Adhesive Labels are the priority???
Easy to use as it is pressure sensitive labels.
No requirement for any solvent like water or glue for bonding to surfaces.
It bonds to the surface areas at room temperature.
Good effectiveness of the labels due to its smoothness.
Explore more about Self Adhesive Labels
It can accommodate even the most advanced barcode technologies even those associated with todays product authentication technologies
Whether it is pre-printed or not, can employ all the types of variable information print (VIP) required to perform these different functions.
They will often combine alphanumeric (product name or code) identifiers, for reading with the human eye, with digital identifiers such as barcodes, for use with special readers employed in the track-and trace technologies
Most wine and beverage companies are choosing it because they have been found to be durable and long lasting. They have been found to endure degradation from substances such as water when products are kept in coolers, refrigerators or ice buckets.
This is usually due to their water resistant surfaces. Some self adhesive printed labels are known to last over a hundred years when used to label products. They do not easily peel off due to the strong nature of bonds they form with surfaces they are pressed unto.
A main advantage it has over other techniques of labeling is their versatility. These labels can be made and used for practically any type of container size or shape.
They can also be decorated with various features which include gold foils, metallic links etc. Sub surface printing is also possible in it.
These labels comprise of pre coating of adhesive on the label, which is covered by a liner for protection. The liner or the protective label is to be removed and applied on the surface whenever the label is to be used.
Applications
Food Industry: Mineral Water, Soft Drinks, Beverages, Ghee, Edible Oils, bottle etc.
To top it all it plays an essential role in the marketing industry as it is very correctly quoted NAME IS THE ONLY IDENTITY which is distinct and unique for identification.
