subject: A Marketing Degree: Managing Brands & Product Image [print this page] Any Marketing Degree can provide an employment launch pad for individuals interested in promoting products or services to consumers. Yet, depending on how far you might want to take your career, a graduate degree in marketing can be of particular benefit. As an advanced degree, it is versatile and wider in scope, with the potential for serving numerous industries and offers functional variety as well.
Common Marketing Degrees
The Master's Degree in Marketing
An M.S. in Marketing prepares students for basic foundational marketing management. Typically, they include coursework that establishes skills in brand management, customer loyalty and how to engage multiple audiences. In addition, students learn how to prepare and implement a complete marketing plan that incorporates both traditional and cutting-edge media used in today's competitive business environment.
Critical concepts, skills and strategic thinking are taught in the following common marketing curriculums:
Advertising
Public relations
Brand management
Product development
Sales management
Market research
Corporate communications
The MBA In Marketing
More and more companies are seeking greater sophistication in their marketing executives. Earning a Masters in Business Administration with an added concentration in marketing prepares marketing professionals to manage people and campaigns that reach larger audiences using more complex communication tools. This level of marketing is often conducted by large corporations with diverse buying habits across different cultures and populations.
Besides deeper understanding of core marketing programs and principles as previously noted in the M.S. degree, students will learn advanced business principles found in most MBA programs. They typically include:
Marketing strategies
Financial management
Multinational corporate enterprises
Strategic management
Information technology
Managerial accounting
Production and operation management
Quantitative analysis for executive decision-making
The MBA in Internet Marketing
Leveraging any graduate degree in Marketing is the MBA which is targeted for internet application. It is of heightened value in today's business community. As an increasing number of businesses rely on online sales, overall product exposure and use of social media deployed to reach multiple demographic groups requires specific skills. Consequently, an MBA with a focus on internet marketing has huge employment marketability. Along with core marketing and MBA courses noted above, most MBA programs with a special internet concentration include the following curriculum topics:
Online brand growth
Interactive consumer experience platforms
How to optimize search results
Utilization of social media and mobile platforms
In short, learning how to develop and implement integrated approaches to marketing using multiple mediums within a global marketplace will advance anyone's marketing career. Finding the best school with as much curriculum choice in the field, at the best price is optimal. Whether choosing to earn a marketing degree within a conventional campus setting or from an online university, this degree offers great career potential.
