subject: Relax With Your Ppc In The Hands Of A Ppc Management Team. [print this page] Google Adwords, Cost per Click (CPC) and Pay per Click (PPC) are all exactly the same, the only difference between the three is that Google Adwords is only for Google, most other search engines also have their own name for their PPC marketing. PPC and CPC are the terms used to cover all PPC marketing whether thats Google Adwords or Facebook advertising. Pay per click is the paid listings of the search engines, on Google the paid listings are to the right hand side of the page and sometimes in a sponsored box at the top, they take up very little space on the results pages.
PPC allows you to choose the keywords you wish to focus on, each keyword costs a different amount depending on how popular it is and so the more popular a keyword the more it will cost, however because it is popular it is much more likely to bring traffic to your website. The most beneficial thing about PPC marketing is that you pay each time someone clicks on your advert and is directed to your website rather than each time it is displayed, this means that you are paying for relevant traffic. When you put a PPC campaign into place you will find that by having both common and uncommon keywords you will see a much greater range in traffic, for your uncommon keywords you may choose industry terms so that people who work within your industry find you and for your common keywords you may use the terms that your average Joe would use if they were looking to find what you offer. There is no limit to the amount of times you advertisement is shown on the search engine result pages, and this is due to you only encountering a cost when your advertisement is clicked on.
If you have only just put search engine optimisation (SEO) into place you may find it very beneficial to put PPC into place. By putting PPC into place you can direct relevant traffic to your website while you are waiting for your SEO to take hold and improve your ranking. SEO takes a small while to take place, this is because there are many different parts to it and the search engines need to ensure that your website is relevant and that the SEO has been implemented correctly. The ranking of your website has no effect on your PPC and so even if you are ranking on page 183 your PPC advertisement can still be shown on the first page of results.
When you put PPC into place you will find it very beneficial to also have a PPC manager, a PPC manager understands exactly how PPC works and they will be able to help you get the very best from your campaign. PPC management is essential if you do not fully understand PPC, your PPC manager will be able to run your campaign for you if that is what you require and they will be able to advise you on what keywords you should choose along with the amount you should spend. To be successful online you need to be easily found, most people dont want to have to search for ages trying to find a website that suits their needs and so they will use one of the first few they find. People also dont want to be shown websites which arent relevant to what theyre searching for this is why its essential to only use relevant keywords within any of your campaigns.
Contact The PPC Centre today to find out more about the services they offer.
