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subject: Rev Up Your Health: Gilt City Exploring Market Of Health Enthusiasts [print this page]


Daily deals sites are zeroing in on personal health care all the more. From the deal sites that deal in every sort of businesses and cater to all income groups such as Groupon, LivingSocial, etc. to the specialized reward services that enrich luxury experiences of their customers like Gilt City, all are touting health care deals from their expansive platforms.

Gilt City powered by the well-established Gilt Group comes up with innovative and specialized solutions for different segments of consumers including parents as well as bon vivants. Luxurious products abound at the portal.

While last year it teamed up with a parenting store Giggle to extend half off on motley baby products in its operational areas of New York, Los Angeles, San Francisco, Chicago, and Boston, it also ringed the curtain on health care services with an appealing punch line of Rev Up Your Health.

An unavoidable magnetism of this deal was its span. The program spreads over 21-day and imparts cleansing training, support services, and technical assistance to rev up health life of individual or family. The price is claimed to have been cut by half for a cleansing program.

Online impartation food recipes, tips of dietary balances, exercise advisories, and Q/A sessions must stand this active deal out among other personal care specials on the daily deal sites.

Gilt City is famous for its unique daily deals, and has been highlighted when it acquired a technical savvy couponing site Buywithme to strengthen its operational capacity.

Health care service providers join forces with the discounts marketing firms to lay hands on the new customers and get hold of competitive edge in the market.

Groupon, LivingSocial, Onespout, and other deal sites that boast of huge subscribers base develop innovative methods of promoting health services. So much so that people are being reported of relinquishing insurance plans in favor of best deals of health services.

US Today reported a person saying instead of keeping insurance cover by coughing up hefty annual premiums, he had found it appropriate to buy a dentist deal whenever needed.

In some cases, however, personal care deals cannot overlap the significance of health insurance plans. Daily deal sites publish personal care deals but it is inappropriate in most of the places to speak freely on all health services. Serious ailments are not openly put on though eye surgery and other major health solutions are coming live at the deal portals.

It is too early to comment whether health deals would go beyond fish spa, clinical beauty session, manis and pedis etc. and be seconding insurance plans. Logically, it sounds impossible because of the difference in formation of insurance product and daily deals. Former can be used whenever needed while hot deals are not made just in time when people mostly need it and people have to make purchases only if they exist.

In spite of that health deals can make ways into the uninsured population. According to the Centers for Disease Control and Prevention, nearly 50 million Americans under 65 are living without health insurance. They are the potential target market for deal sites.

by: Tariq Saeedi




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