subject: Expert SEO Tips That Produce Proven Results [print this page] Search engine optimization involves performing specific tasks for on-page and off-page factors with the intended result to rank high in the search engines. So we'll get right into several excellent SEO tips for the best possible results in your business.
Be sure to take care you use the most advantageous anchor text for your linking. The anchor text is just the clickable text you see with any link. It's important, for your backlinking, that you use relevant anchor text to all your pages especially the primary keyword phrase for your site - but only for the relevant page. So, as an example, if your site is about "cool blue widgetrons," then your anchor text for the page optimized for that term is: cool blue widgetrons. Always avoid anchor text such as, Click Here, because when the mindless search engine bot sees that, it will think you're optimized for, "Click Here." Then, when they do visit your site and discover what it's all about - it won't be about 'Click Here," and you'll get slapped with penalty points. So bottom line - always use relevant keyword phrases in all your anchor text regardless of the situation. For best results, you'll need to have an internal link structure that is "SEO friendly" for your websites. When you have a site with a good amount of content, you should try to link all pages internally with the right anchor text so that you create link juice within your site. Failing to implement this is a huge SEO blunder that can mean the difference between high ranking and mediocre ranking. If you do this, the search engines will think your site is more of an authority and relevant site for your market. Making things easier on your visitors is extremely important, and this nav structure setup will help you a lot in that regard.
Backlinks are critical to your ranking success, so that is something you'll need to do as well. Your backlinks are viewed by the search engines as other sites, or people, basically voting in favor of your site, and that is the key to good rankings. Avoid using services that give you thousands of backlinks overnight, it seems, because that may draw a human review of your site - and that is rarely a good thing to have happen.
You'll get the most out of your backlinks if they are relevant to your site topic. Your backlinking campaign will be most efficient if you're able to gain backlinks from sites that are closely related to yours as far as topic is concerned.
Achieving good search engine rankings takes real effort, dedication, knowledge, and patience. It's important that you keep these points in mind as you embark on your SEO journey, and never forget to keep learning as much as you can. Make sure your site is prepared for the search engine traffic, build links and get high quality content that is liked by both your visitors and the search engines.
