subject: Why Web Development Has Surpassed Old School Advertising Methods [print this page] Web development has seen mind-blowing growth within the last decade as company owners the world over recognize the importance of being highly visible on the Internet. Has it peaked or are we still only just at the beginning?
Prior to when the Internet emerged, there were reasonably limited possible choices involving advertising and increasing your exposure to the buying public. Old-school print was the most popular choice of many mainly because it supported a solution affordable to most, unlike television.
Marketers such as the Yellow Pages and industry driven directories assembled huge business organizations on the backbone of selling this advertising space to the masses and then ensuring it was distributed to the general public.
Despite the fact that there were no great alternate options, this process was rather flawed. There was never any promise that your adverts would be read, there was clearly no real means of monitoring results and as soon as you had approved the art work, there was no amending the style or content material material. Furthermore, a bigger budget bought a grander advertisement or premier positioning, and the bigger businesses essentially drowned out the rest.
Then came the actual web. To start with it was sluggish with surfers being forced to dial up using a modem. The business world took almost no note or interest. But with a period of time came technological advancements and access transferred to ADSL and afterwards broadband. Now obviously, the planet is rolling out super fast fiber optic cables, offering super fast upload and download data.
This led naturally to the Internet becoming common as well as an obvious manner in which the business community could highlight their brand, goods and services. In barely a few quick years, the Internet has become firmly established in all our lives and often the first port of call for information.
By having such a monopoly on everything we do, it makes for the fundamental part of our promotion, with companies and websites all competing to be spotted by prospective consumers.
This needless to say has led to the huge increase of the Web Development sector, which have devoted their skills to understanding and developing the strategy required to position their own personal and their customers web presence where might possibly have the greatest effects.
There's a multitude of features to web development, from building the web site to search engine optimisation now including the social media, mobile marketing and beyond.
Which leads us nicely to the future. Web Development is at an all time high right now, but the portable age is here. More and more of us use mobile phones in order to connect to the Internet, like for example the iPhone or tablet. Personal pc usage is without a doubt declining. This truth is, research estimates that by 2014, mobile surfing will most likely overtake desktop browsing.
Therefore to answer the question tackled right at the top of this post, web development is pretty much still in it's infancy and will only become more prevalent. However, the role will develop and concentrate more on mobile applications and mobile web development.
