subject: Article Marketing The Little Used Website Promotion Technique [print this page] Building a website with the potential to attract lots of visitors is probably itself the most attractive possible at-home job this century; especially with the recent travails of the economy. Because despite how many new jobs we need, evidence shows that the economy isn"t so bad consumers aren"t buying stuff; indeed, because they"re home more often now, they seem to buying more stuff "" at least in some cases. The trick, as with anything, goes beyond merely building your website; that"s the relatively easy part. You could have one up-and-running in maybe half-an-hour with a well-crafted blog post or two. After you"ve done that, the tendency of most people is too sit back and wait for the traffic to start rolling in, as if the mere creation of their website is in and of itself a beacon shouting into the night "I"m here!" Nothing could be further from the truth, considering the competition out there, and those sites will remain exactly where they are for the lifetime of their creator"s interest.
If you, on the other hand, want to separate yourself from the stagnant masses, one brilliant technique "" in fact, one of the only ones that still work very well "" is article marketing. There are several other means of blog promotion, such as other-blog commenting, paid-banners and guest posting, but article marketing is the one that gives you the most control. Blog comments can either go unaccepted by the owner or deep-sixed by a nofollow tag (which is an html attribute that, while it doesn"t make the backlink worthless, it does decrease the worth by instructing the search engine crawlers not to pass link-juice from their blog to yours). Banners on high-and-mighty websites in your niche can be next-to-impossible to get, as chances are you will be easily out-bid by another, deep-pocket dude or dudette. Furthermore, the option may not even be able, nor worth it to you if it is. Guest-posting tends to be an in-demand option for poorer-quality blogs in general, which often have a page-rank similar to yours. This is not to say you can"t find sites with a high page-rank willing to accept articles/blog posts from you; but they have to be very well-crafted and can be as time-consuming to do so as writing 5 articles about your niche for the purposes of article marketing. Submitting these 5 to one of the page-rank 5 article directories can be very, very good for search engine optimization.
Overall, a blog promotion program should try and incorporate all three options, with the easiest two of blog commenting and article marketing the most prominent. Then, perhaps once per week, you should set out the time to craft a fantastic and well-researched guest post for highly-regarded website with which you are intimately familiar.
