subject: Is A Bulk Sms Service Something My Company Needs? [print this page] With over 5.6 billion mobile phone users around the world there's really no denying the fact that SMS has got the potential to reach a vast target market. Due to this fact, companies now regularly promote their business services and products using SMS messages.
Direct promotion, SMS surveys and SMS competitions are some ways that this might be achieved. Although, a company must first have in place the infrastructure to carry out the bulk SMS campaign to be able to complete such marketing plan effectively.
Direct promotion - targeted marketing
Direction promotion by means of bulk SMS allows a company to distribute an advertising SMS message on mass. The business could put critical information regarding a service or product provided by them included in the message. Also, the message may also contain a hyperlink leading the recipient toward the companys website.
Targeted marketing can reach many people, helping to make direct marketing by means of bulk SMS messaging very cost effective. This sort of message may be sent to all of the mobile phone numbers that a business possesses or else a more selective approach may be used.
Business promotion through market research SMS surveys
SMS surveys serve a two-fold purpose for any firm that distributes them by way of bulk SMS: consumer research and promotion. Generally, the surveys asks what recent dealings the recipient had while using the company and exactly what the experience was like. This information may then be used to enhance the service supplied by the business and drive forward company expansion.
As a result of SMS surveys, you'll also find a promotional aspect in addition. Customers are going to be left feeling positive after receiving a survey text, since it increases the impression that this company is serious about the opinions everyone has of them. An incentive for the individual, such as being included in a competition, may be used if necessary.
An incentive for reply
As previously mentioned, rewards can be used to encourage bulk SMS recipients to be involved in SMS surveys. These incentives could be used to promote the interests of the enterprise in addition to motivating replies.
To take part in bulk SMS competitions will generally require the recipient either to easily reply to the message or answer a basic question in their reply. Such a technique of marketing ensures that the companys products and services remain at the front of the mind of the receiver. When using this sort of bulk SMS message marketing the thought of winning a competition will encourage interaction towards the business.
A few receivers may get an unfavorable impression of your business from the by using a bulk SMS message, since they might feel that its an intrusion into their lives. When compared to the number of people who're likely to reply, fortunately these negative opinions are rare.
Bulk SMS messaging has the advantage of being a proactive type of marketing which focuses on individuals more directly compared to passive strategies of marketing like promotional posters.
