subject: China Apparel Manufacturing Value Promotion [print this page] Europe has been China's textile and clothing exports to major markets, in 2011 China's exports to European textile and apparel for a total of $64700000000, of which Germany is the Chinese clothing export third countries don't market. According to China Customs statistics, in 2011 China to Germany garment exports of $10287000000, only behind the United States and japan. China is a big manufacturing country, over the past 10 years," made in China" product quality upgrade. CETA Chinese representative Zhu Jin Xiao recently media interview said," made in China" and cheap, low content of science and technology product equated time has passed. " Made in China" of textile and garment products reputation in Europe greatly enhanced, European firms and consumers are willing to pay more for the" made in China".
The German textile and garment industry are not European debt crisis. According to the German textile and clothing association provides information, in 2011 the German textile and garment production enterprises of the annual turnover of more than 7.5% growth in 2010. But the German textile trade center has gradually moved towards the trend of Berlin, for the textile and garment practitioners, the charm of Berlin has become increasingly prominent advantages. In advertising the exhibition limited company general manager Sun Xiaoming recently said in an interview with reporters, this year July 4th to 6 Chinese Textile Group will be held in Berlin China textile apparel trade show. In the European textile and apparel professional exhibition market structure changes, the new show to fill vacancies in the market, China's textile and garment export enterprises to provide a new platform to expand the European market.
The European debt crisis did not affect the clothing industry in Germany
According to the German Association for textile and apparel information is provided, the German textile and garment industry is the country's largest consumer goods industry, second only to the agriculture and food industry. Germany 2011 1500 textile and garment production enterprises of the annual turnover of about 30000000000 euros, grow 7.5% than 2010. According to Chinese textile union representative Zhu Jin Xiao introduced, some European national domestic consumption in the European debt crisis hit, and the success of Germany through the financial market turmoil, the economy was not affected, consumer confidence also as in the past to maintain strong momentum. Forecast according to the expert, the European economy as a whole will be in 2013 or 2014 out of the depressed state, at the same time will stimulate new demand, the German textile and garment industry has broad prospects.
Germany clothing distribution channel change
Germany 's garment industry in the international community to enjoy a high reputation, their product and brand is full of" design" and" high quality " pronominal, attracting the global consumers. At the same time, in recent years the German textile clothing distribution channels has greatly changed, Chinese enterprise if timely understanding of these changes and grasp the changes bring opportunities, help in the European textile and apparel industry reshuffle process takes the new competitive advantage.
According to Zhu Jin Xiao describes, in Germany, before Dusseldorf city is the clothing trade center. In the city's major garment trade fair - Dusseldorf Germany international clothing and apparel fabrics Expo ( referred to as CPD ) as well as in the city of Dusseldorf established numerous showroom samples for the garment industry provides a good business platform. However, in the past 3 years, Berlin's rapid growth, especially in the "bread and butter" ( Bread&Butter ) in 2009 July from Barcelona to return to Berlin, the charm of Berlin more prominent. Berlin has developed into a commercial center in Dusseldorf, before some of the organization would be transferred to Berlin. Berlin has now built a large garment sample exhibition center, exhibition center will be more under construction. " Berlin Fashion Week" began in 2007, each year respectively in January and July is held the two times, as many other fairs, fashion shows, exhibitions and activities to provide the perfect platform. In" Berlin Fashion Week" period, is expected to have 300000 textile and garment industry clustering of related individuals in Berlin, Berlin is attracting more and more international participants. Most of the exhibition operator that 2011 winter exhibitions, international buyers accounted for a substantial increase in.
Zhu Jin Xiao thinks, the textile and garment industry practitioners in Berlin the other German city, not new, the rapid rise of platform to find the huge potential business opportunities. Now, the " Berlin Fashion Week" has become the European garment industry important event, in the next 5 years, its development foreground is very wide.
Chinese manufacturing reputation promotion
China is a big manufacturing country, over the past 10 years," made in China" product quality upgrade.
Zhu Jin Xiao said," made in China" and cheap, low content of science and technology product equals the time has passed," made in China" reputation in the European higher. Over the years, Europe and the United States enterprises to enter China this the one and only processing market, Chinese enterprises to the global consumers with high quality and technology continue to increase product. Chinese enterprises have become the world can trust processing partners. At present, the price advantage is no longer in Europe and the United States of China enterprises to buy the main factors to consider, all enterprises are looking for quality and reliability of trade. Whether now or in the future this is Chinese suppliers and competitors have incomparable advantages.
She also spoke, consumer choice is China the world's best-selling products key. Today, the Chinese consumer awareness of product produced very big change, the majority of consumers have recognized the "made in China" products can also be the product of high quality. " Made in China" reputation with its European market consumers become increasingly inseparable from the important goods and change. At the same time, the European textile and garment practitioners of "made in China" is a new knowledge, think Chinese enterprises now is not only the suppliers, more countries are important partners in textile and garment enterprises. In business, trust is the key. Chinese enterprises have now gained the European consumers and the textile and garment industry 's full recognition. European companies and consumers are willing to pay more for the" made in China".
Berlin opportunity not to be missed
Chinese products in Europe has a good reputation, and Berlin has become a more and more important exhibition city of textile and apparel. In the European textile and garment exhibition pattern changes, China Textile and garment export enterprises need new fit their needs exhibition platform to showcase their own. Sun Xiaoming thinks, market calls new exhibition was born in exhibition, national policy on to campaign for the European market for Chinese enterprises to build a with development corresponds to the display platform.
According to Sun Xiaoming said, China textile apparel trade show, Europe is specifically targeted at Chinese textile and apparel supply the needs of the enterprises, located in the processing of orders of professional exhibitions, for the European buyers to provide a convenient one-stop procurement opportunities. The exhibition by the China Textile Group is sponsorred, textile, textile and clothing association, alliance of German PR-BERATER company for the exhibition cooperation unit. The selection of exhibition in the Berlin fashion week this golden period, and with the renowned "bread and butter " exhibition and haute couture show held in the same period ( PREMIER ). To make up for the German textile garment processing theme exhibition exhibition market vacancy, for the European buyers and are looking for processing needs of enterprises to provide a new procurement opportunities and cooperation platform.
In accordance with German partners, China textile apparel trade show in Germany will be used the name" Bai Biao ( WhiteLabel ). Bai Biao is apt theme gave the show great imagination.
Sun Xiaoming hope, Chinese enterprises can fully understand and use of Chinese textile garment show this platform, go to Berlin, Berlin for the positions in the European market.
