subject: Facebook Page Ignored? 3 Ways You Can Start Getting The Attention You Deserve [print this page] If you've invested time and or money into creating a Facebook page for your business, you quickly learned that just building it isn't all it takes to make it successful.
If you aren't getting the attention your deserve on Facebook it's time to take a look at what you are doing wrong. (Or get a social media assistant to handle this for you so you can get back to business.)
Here is a list of three possible reasons to consider.
1. Don't Stop Or Delete Conversations - Most business owners feel compelled to filter everything through what they consider to be these "professional" filters. Believe it or not, the way you respond to these comments can make you look better in the long run than there never being anything negative to deal with. People are real. They understand real. They are looking for real. Be real. So you may have made a mistake and someone is calling you out on it. Fix it you big lug! Don't bury your head in the sand. People will respect you more for admitting a mistake and fixing it than if you had never made one. We don't tend to trust that sort of perfection. Instead of censuring your page by taking down stuff you don't like or aren't proud of, turn their frowns upside down. Show them you mean business and fix their problem. Doing this in a public way will earn you trust and respect, both of which are priceless.
2. Don't Just Post Anything Make A Plan First - Facebook actually rewards pages that have lots of activity, so don't post just anything. Think it through and find ways to get them in a discourse.
3. Don't Shoot Yourself In The Foot - If you think getting folks red in the face will be a good marketing strategy think again. You're supposed to be the host of a party! Not a jerk. Don't post stuff just to post something like what you are watching on tv or what you ordered for dinner. No one cares. You'll run your audience off with posts like that.
Facebook is a great way to get your customers involved in discussions with you, but it will always be on their terms. Choose topics they think are pertinent; get down in the trenches with them. Be ready to change your battle plan if you begin to see that it's not meeting the needs of your fans on Facebook or any other media. Social media has to be a conversational flow, not a lecture. You'll discover the benefits of this ebb and flow will be well worth your efforts.
