subject: Oral Hygiene in Australia to 2014 - Market Research Report On Aarkstore Enterprise [print this page] This databook provides key data and information on the oral hygiene market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description
Highlights
The market for oral hygiene in Australia increased at a compound annual growth rate of 2.9% between 2004 and 2009.
The toothpaste category led the oral hygiene market in Australia, accounting for a share of 52.5%.
Leading players in Australian oral hygiene market include Colgate-Palmolive Company, Johnson & Johnson and GlaxoSmithKline Plc.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the oral hygiene market in Australia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
