subject: Lets Understand How Telemarketing Is Done [print this page] Making sales and earning profits is the goal for any business. Hence, a number of businesses are hiring call centers to handle their services. Telemarketing is a flexible way to reach out to maximum number of people and make sales.
By investing in telemarketing outsourcing to call centers, businesses have professionals taking care of such important services. Telemarketing process is not as simple as the services and processes that businesses handle. It requires certain skills.
Telemarketing is a method of direct marketing in which an employee of the business convinces a potential customer to buy the products or services that are being offered by the business. Such a conversation always happens over the phone.
Telemarketing is usually does by means of a live operator, also known as telemarketing agents. Though there are instances where recorded messages are also played and this is known as automated telemarketing.
Before the telemarketing process can commence a list of prospective customers is made. This list is drawn up from various sources that include previous purchase history, competition entry forms and application forms.
When a business wishes to reach out to a larger base of customers, another companys database can be purchased or names can be obtained from the telephone directly.
This method is used for outbound telemarketing. Here a series of steps have to be followed. The first step involves the telemarketing agent calling up a customer and introducing himself. Along with that he has to mention the company he is working for. After that he must determine the customers needs.
After the customers needs are clearly understood he can go on to mention the products and services that are on offer by the company. Manipulative and convincing skills are required to make the customer believe how the product he is offering is superior to competitors. When companies invest in telemarketing outsourcing of these needs, they can rest assured that such services are being provided by professionals who work in call centers that have years of experience.
Furthermore, the telemarketing agent has to create an immense desire in the customer that he needs the products and that it will enhance the quality of his life. The entire process involves two or more calls.
When telemarketing answering services or inbound telemarketing is involved it is always the customers who call up. They have been made aware about the product and are calling up to secure some more information. Thus, awareness has already been created and some information provided by the means of some field salesperson or medium of advertising and publicity.
The customer calls up because he is interested it is the job of the telemarketing answering services agent to provide the information asked for. In addition he has to assure the customer that he is making the correct choice by investing in the product. If at all there are any last minute doubts they must be removed. High levels of tactfulness, convincing skills and patience is required for this.
For the customers convenience phone answering services for telemarketing is provided on a 24/7 basis. Sufficient care should be taken to ensure that the customer is always pleased and no form of aggressive marketing strategy is used or it will serve to push away the customer.
