subject: The Differences Between Bulk Mail And Spam [print this page] Making sales by sending bulk email messages to potential customers is a marketing approach that we call bulk email marketing A lot of people think that bulk email marketing is done by sending spam to random people, but in the reality it is not true. Let me explain the big differences between bulk emails and spam mails.
Typically spammers are using specialized spam tools to harvest email addresses on the Internet or steal them from someone else. They dont care about the people they send their messages to, and in most of cases they offer scam schemes. They are selling unrealiable stuff.
Selling real products and services to potential customers is what bulk email marketing is used for unlike spam. So how can we identify these potential customers? And how your sales letters motivate them to buy your products and services? Nice questions, right?
Well, to start with, in bulk email marketing, we build an email list of potential customers by offering our website visitors free and useful newsletter, and only after creating good relationship with the ones who subscribed, we start to send sales letters from time to time. We never send unrelated offers as I said, we always advertise those product and services that are related to the subject of our newsletters.
For instance, if you offer a free newsletter for painters, and send painting tips and tricks, you can send information on paints, and painting accessories you sell, so your subscribers could buy them right from the newsletters you send.
Creating a newsletter on how to remove the old paint before applying the new one is a good example of a good offer, and in this case you can do a short review of paint removal tools. The tool you sell comes up first in the review, and there is an Add To Cart button next to it so the readers could use it to place orders.
Good idea, but do you know where will you get those subscribers? You basically collect them on your website. What you should do is build your own website with loads of free and helpful information related to the products and services that you are selling. You should also offer better stuffs in your newsletters. So this is how you can stimulate subscription in bulk email marketing.
Offering a free magazine can pleased a lot of people. You can actually offer it through subscription only by making your own for your subscribers. The old issues of your e-magazines can also be published on your website in order to attract new visitors to it, but only through subscription should your new issues become available to visitors.
Now lets talk about how to collect subscribers in a database and send bulk email messages. Specialized bulk email marketing software is all you need in order to do that. Thinking that you can do it with your regular email client won't really work in reality because:
1. Automatically adding new subscribers right after filling in the subscription form to your address book is important.
2. You need to remove the ones who wish to unsubscribe from your address book automatically.
3. You must be able to remove recipients with bad email addresses from your address book automatically.
4. You must be able use recipient names in the To field by personalizing your messages.
Especially if your email list gets larger than 10,000 subscribers with thousands joining and hundreds leaving it everyday, all these items are mandatory. It would be imposible for anyone to handle all this manually. A good bulk email marketing solution is what you need to use.
I take advantage of Mac Mass Mailer on my Mac Book Pro laptop and Advanced Emailer on my Windows desktop. I think, these are the best mass email software solutions.
