subject: Online Classified Ads And Promoting Events [print this page] Less than half a century ago, the best way to get your word out was through "tri-media." Television, radio and print were the mediums in which people could tell the earth who they may be and whatever they wanted. The classified ads of men and women looking or offering something filled paper and the airwaves every day.
These remain today. With folks spending the majority of their waking hours in the world wide web, though, online classified ads have become as proliferate as their analog counterparts, opening up unique opportunities - and dangers - for those wishing to be heard.
The Extent of the Web
To state the world wide web has grown to be as crucial, if not more so, a medium than its three traditional counterparts may very well be mention the evident. Millions of people are online regularly and do everything from conntacting friends to setting up civic actions. Aided by the introduction of powerful smartphones, everyday admittance to the internet can easily become every hour.
With the potential to tap a market in the millions (if not billions), online classified ads have become crucial in the success or failure of many campaigns. The billions of dollars in revenue of social media systems like Facebook point to the acceptance of society on the whole that the classified ad which is not on a Facebook page (or similar platform) might by no means be seen even the least bit.
A concentrated shotgun
The spectacular thing regarding the web is that the medium enables targeted marketing although the message has the ability to bring in a broad clientele. This, while keeping costs relatively low. Strategic communications, in which the message is tailor-fit for any specific target market, can get costly if coursed through traditional mediums like newspapers or a TV spot, even a short ten-second ad.
A great deal of people, on the other hand, will certainly see a small online classified ad in, say, Facebook. Your campaign, project or product will receive all the exposure and penetration for what can be a fraction of the cost if it was displayed in traditional media.
Perils in advancement
An online classified ad, though, is not without its dangers. A print ad in favour of a applicant or attacking another can easily be signed, "from friends of candidate x," it will be hard to find out who had it taken out.
Going on the internet and leaving help wanted notices, or as the help looking for work, leaves a trail. Unless you have a means as well as the knowledge to keep your browsers and malicious programs from tracking your online activity, your virtual footprint without doubt will leave a mark.
At the same time, verification can be quite a hassle. There are many stories of online purchases wherein the seller scammed his buyers clean. There are actually people and businesses who take advantage of people's absence of "think before you click" to foist bogus campaigns upon them in order to get money.
If you have a system or platform that can guarantee of safety whilst simultaneously you place online classified ads, then you have an effective tool in your hands to spread your word. Thousands, if not millions, can be contacted with the click of a button and you do not have to worry about your identity getting out there and getting used by shady creatures.
