subject: The Big Variations Between Bulk Mail And Spam [print this page] Bulk email marketing stands for a way of making sales by sending bulk email messages to potential customers. Bulk email marketing is actually not done by sending spam to random people like what many people think. There are big differences, and I'll try to explain them to you.
Using specialized spam tools to harvest email addresses or stealing email addresses from someone else is what spammers are frequently doing. In most cases they offer scam schemes and the don't bother to whom they are sending their messages. They are selling unrealiable stuff.
Selling real products and services to potential customers is what bulk email marketing is used for unlike spam. So who are these potential customers? And how your sales letters motivate them to buy your products and services? Nice questions, right?
In bulk email marketing we only start sending regular sales letters after we build an email list of potential customers by offering our web visitors with free and useful news letters. As always, we only adverstise those products and services related to the subject of our newsletters, we don't send unrelated offers.
For instance, if you offer a free newsletter for painters, and send painting tips and tricks, you can send information on paints, and painting accessories you sell, so your subscribers could buy them right from the newsletters you send.
Creating a newsletter on how to remove the old paint before applying the new one is a good example of a good offer, and in this case you can do a short review of paint removal tools. The tool you sell comes up first in the review, and there is an "Add To Cart" button next to it so the readers could use it to place orders.
Sounds good, but "Where the hell will I get those subscribers?" you might ask. Actually, you just have to collect them on your website. Creating a good useful free website with tons of helpful information related to the products and services you sell, is what you all need to do. Offer them with even more good stuff in your newsletters as well. That's how you stimulate subscription in bulk email marketing.
A lot of people like e-magazines, especially if they are free. So make one for your subscribers, and offer it through subscription only. You can publish the old issues of your e-magazine on your website to draw visitors to it, however the new issues should be available to visitors through subscription only.
Next is, lets take a look on the beat way of collecting subscribers in a database and sending them bulk email messages. Specialized bulk email marketing software is all you need in order to do that. Thinking that you can do it with your regular email client won't really work in reality because:
1. Automatically adding new subscribers right after filling in the subscription form to your address book is important.
2. Those who wish to unsubscriber from your address book should also be automatically removed.
3. You must be able to automatically remove recipients with bad email addresses from your address book.
4. Using in the To field is also important so that you can personalize your messages.
All these items are mandatory, especially if your email list gets larger than 10,000 subscribers with thousands joining and hundreds leaving it every day. It would be imposible for anyone to handle all this manually. A good bulk email marketing solution is all you need to have.
For my Mac Book Pro laptop, I am using Mac Mass Mailer and for my Windows desktop, I am using Advanced Emailer. I think, nothing can be better than mass email software solutions.
