subject: Search Engine Optimization: The Basics [print this page] Used for increased traffic to a particular website on search engine keyword searches, SEO firms offer companies advice and strategy around their internet marketing plans. While some SEO firms only focus on increased ratings, experienced firms ultimately drive excellent traffic to particular website, and base their results on this rather than Google rankings.
Why do I need an SEO strategy?
Google uses specific actions to find and rank a website. When a query is made, a search engine will send out specific software programs, called "spiders" and "crawlers" to find matching keywords. The search engine will then rank the site to decide whether it is a high quality enough site to be ranked high and given to the most customers. Some sites "keyword stuff", or load their content with keywords in order to be found more quickly. Good search engines know this, and will rank such sites low as they are annoying to users. By looking through a site's code to find specific keywords, a search engine then can send matches to the user making the query. Thus, effective use of keywords is critical in sending quality leads to your site. SEO firms can manage many aspects of internet marketing, an important one being keywords and internet strategy.
Search engine optimization is a long-term proposition. It is never ending, as search engines are constantly changing and new, competing websites popping up daily. SEO and other marketing strategies must be under constant revision, and a strong effective partner in SEO work is crucial to the success of the site and business.
Does everyone use a search engine optimization firm?
Most websites that depend on traffic from search engines use search engine optimization firms. These can include purely informational websites and blogs. Internet marketing is difficult to manage alone, and having a partner in this technical niche of the marketing world ensurs that your site will be seen by the most appropriate audience available. Some larger internet companies use SEO firms that are based on site, while small companies use off site SEO companies.
Should I use an onsite firm or an offsite firm?
Smaller companies will want to hire an offsite SEO firm to manage their keywords, and should be specific about their budgetary constraints. SEO firms can assist small companies in managing their marketing plan, as well as give their site ease of use and constant unique traffic.
Onsite SEO firms can provide constant updates, strategy review and marketing influence for larger companies that can afford the service and who are completely reliant on internet traffic for success.
On or offsite, a variety of Seattle search engine optimization firms exist to help companies manage their internet marketing strategies with ease and efficiency. They offer reliable and consistent strategy and work within a client's constraints to ensure the best outcome for the website.
