subject: Small Business Development - We Help You Get Your Online Business Ahead Of The Competition [print this page] Importance of marketing: Ineffective marketing is one of the most common reason why small businesses fail. You have a great product or service, but you don"t know how to tell about it to your customer's and why they should consider you. Developing an effective marketing plan is the first step to ensuring you don"t become one of the failure statistics. At business marketing power, we have formulated a simplified business marketing plan for small businesses which removes the guesswork about what you absolutely need to know to market your business. Here we have given some ideas to formulate a solid marketing strategy for your business.
Define your vision and goals:
Start with a vision that describes what you want your business to be. The vision should exalt, energize, motivate and stimulate your creativity. Define goals you would like to accomplish in a 12 month period. Your goals set the direction you want to take with your marketing activities. Do you want to create visibility for your company? Are you trying to generate demand for your services? Do you want to establish yourself as the expert in your field? Your goals need to be SMART: specific, measurable, achievable, relevant and time-based.
Know your potential clients and competition:
Decide what motivates your potential client, what causes them pain, and why they would be interested in buying products/services from you. Then find how you are different from your competitors and how you want to be viewed by your target. Highlight why you are different and what value you offer to your clients.
Develop your core message:
Actually this is a short description of your business which enables potential buyers to know who you work with and what value you bring to the relationship. It conveys this message in a manner that literally attracts the right potential customers to you. A good core message projects what makes you unique and a benefit to your potential clients.
Identify your brand identity:
You may need to define your personal brand and your corporate brand depending on your business. In either case, your brand should fit your personality and help get you noticed.
Determine your marketing strategy and budget:
Identify the marketing strategies that you are going to implement to achieve your goals. First you should fix the media channels you are going to use "" either traditional or new media. Then you select which strategies you will choose, advertising, direct marketing, public relations, events, word of mouth, and strategic alliances. The types of marketing you choose within your strategy will depend on your unique requirements. Your budget will help you determine your cash flow by mapping the budget needed for your sales tools and each marketing strategy you decide to use.
Identify activities for each strategy:
Activities should be recognized for each strategy, so that they can accomplish your goals, reach your ideal client, make sense for your business, can be executed regularly and effectively, and are affordable.
Create your sales tools to support the tactics:
These sales tools can be business cards, brochures, a web site or blog, white papers, testimonials, or promotional items.
Every business owner should fully understand their potential customer base in order to build a successful business.
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