subject: How To Produce A Genuine Marketing Greeting Card [print this page] Marketing is not all about delivering sales pitches to customers. It is also about building relationships and extending goodwill to people. In fact, its more of the latter than the former. If you want to maintain loyal patrons and generate more new customers, you have to show people that you value them more than their money. Dont show them you are only after their money. Show them that your primary goal is their welfare. If you can do this effectively, you are sure to get a good base of loyal customers.
To help you show your concern and value to your customers and prospects, you can do greeting card marketing. Sure, greeting card printing is old and traditional, but this simple card proves to be more effective than any other tool used today, especially in showing care and appreciation. There is no better way to make your customers feel valued than a greeting card. In fact, they would be more excited to hear from you than read about your latest sales pitch. If you want to start sending greeting cards today, here are great tips worth following:
# 1- Separate your sentiment from your sales pitch. When you sending a thoughtful greeting card, never ever include a sales pitch on it. Even a subtle sales pitch should be avoided. If you do, your readers will easily know it and chances are they will simply throw away your card. If you want to let people know that you value them, tell it to them sincerely, without any regard to your business.
# 2- Simplicity is the key. You dont have to create an overly creative and wordy card. Remember that your message is simpleto convey appreciation. If you make the design and message complicated, people wont even bother reading the rest of your card. Just tell people that you are thinking of them in the quickest and simplest manner.
# 3- Listen to your customers. When you listen to what your customers are saying or feeling, you are sure to make them feel appreciated. If its their birthday, anniversary, graduation, promotion, or any other special even in their lives, sending a simple card will make them feel that you listen and think of them even if you are not around them all the time. This is a simple gesture that will mean a lot to them.
# 4- Be unique. Dont send greeting cards the way you will send bulk sales letter. Remember that you want your customers to feel special. If you send them generic cards, they wont feel any appreciation from you. You can always try putting personalized photos on your large custom greeting card printing and special offers that seem like meant only for them. Just try to make your design special and your message personal so you can easily gain their trust.
Remember that a greeting card campaign is not meant for your sales pitch, so make your cards about your customers. Appreciate and value your customers sincerely and you will be amazed with the results that you get. If you havent though of doing greeting card marketing in the past, this is the best time to do it. Tell your customers you value them and you are sure to gain their loyal patronage to your business.
